MASTER IN MARKETING
Autonomous University of the Caribbean
Key Information
Campus location
Colombia, Colombia
Languages
Spanish
Study format
On-Campus
Duration
Request info
Pace
Request info
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Jan 2024
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The phenomenon of globalization and the development of technology have radically transformed the dynamics of markets. More informed and demanding consumers, with behavioral trends very different from previous years, make organizations see the need to develop innovative market strategies, focused on customer satisfaction.
On the other hand, this same globalization determines a free market with an excessive supply, which undoubtedly requires marketing professionals capable of identifying and promoting differentiating characteristics of their products and services, positioning their brands in the market, and seeking greater participation in the market. mind, heart, and wallet of consumers.