MSc International Business: Strategic Marketing

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Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organization’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers? Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations, and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competencies, and an international mindset are developed through team projects and real-life cases from our partner companies. Fast facts work in consulting, for B2C & B2B companies, for large multinationals, research institutes, or departments 1-year, full-time master’s, taught in English starts in February and September weekly: 8 hrs classes, 14 hrs group work, 18 hrs individual study Double Degree and International Triangle are available you’ll get an MSc in International Business with a specialization in Strategic Marketing Why this program? According to Forrester, 72% of businesses say that improving the customer experience is their top priority. Although customer experience has become a top concern of business executives worldwide and is considered to be a key determinant of long-term corporate success, it is not easy to manage. Knowledge acquired in Strategic Marketing equips students with the right toolbox to succeed in today’s marketplace. Maastricht University’s School of Business and Economics (SBE) is a world leader in customer-centric service management. Its affiliated Service Science Factory institute is one of the leading institutions of service management worldwide. It collaborates with companies from a variety of countries and industries to conduct research and develop solutions and innovations to help companies become more customer-centric. Strategic marketing can be combined with a double degree program. Amazing education opportunities Premium honors program Premium gives you that extra edge by offering real-world experience during your studies. As part of a team of students, you’ll build the experience and skills employers are looking for. Work on a real-world assignment for a company, NGO, or educational institution. Create a personal development plan. Participate in intensive individual coaching, masterclasses, and workshops. Internships Internships give you practical experience that enhances your studies and increases your employability. Many graduates often end up working at the organization where they intern. SBE encourages master’s students to do an extracurricular, 8-26 week internship. The SBE Internship Office has an extensive database of internship opportunities and is on hand for guidance and counseling. Combine thesis & internship Rather than face a trade-off between finishing their studies and doing an internship, SBE students have the option of combining the two. During the Thesis-Internship Programme (TIP), your thesis will be written on a topic relevant to a company or organization during a part-time internship. This gives your thesis focus and applicability and gives you practical work experience. Courses & curriculum 2022 - 2023 Strategic marketing consists of six mandatory courses and a master's thesis. By tackling a combination of challenging case studies, real-life projects from our partner companies, and guest lectures from expert practitioners, you develop important skills and analytical competencies important in the field of Strategic Marketing. Curriculum EBC4078 Marketing Strategy and Innovation EBC4265 Data Analytics EBS4016 Writing a Master’s Thesis Proposal IB Strategic Marketing EBC4079 Consumer Psychology Elective EBC4076 Service Management Master's Thesis or Thesis Internship Programme EBC4267 Digital Marketing Rankings & recognition Triple Crown accreditation - School of Business and Economics UM is the sixth-best Young University in the world Financial Times MIM 2021: MSc International Business ranked #37 Masters in Management Financial Times lauded SBE in best practice examples of sustainability, ethics, and social purpose in teaching and education methods Your future As a Strategic Marketing graduate, you will be trained in thinking practically and creatively, which is essential for conveying a strong marketing message. You will have the business and managerial skills for a wide range of exciting jobs, including customer experience manager, product or brand manager, marketing analyst, management consultant, and account manager. In addition, your ability to work as part of an international team and to communicate across different levels of an organization will make you an ideal partner in strategic discussions. Career prospects Graduates have found positions in many different types of organizations in any industry, including: management consulting firms B2C and B2B companies; from small regional companies to large multinationals research institutions and universities (technology) start-ups non-profit organisations

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Erasmus University Rotterdam - Erasmus School of Social and Behavioural Sciences

Rotterdam, Netherlands

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About the School

Maastricht University, School of Business and Economics

Maastricht University (UM) is the most international university in the Netherlands and, with nearly 22,000 students and 4,400 employees, is still growing. The university distinguishes itself with its innovative education model, international character, and multidisciplinary approach to research and education. Thanks to its high-quality research and education, as well as a strong focus on social engagement, UM has quickly built a solid reputation. Today, it is considered one of the best young universities in the world. Read less

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MSc International Business: Strategic Marketing

General

Test Preparation

Student Tests

Introduction

Student Loans

Student Housing

Gallery

Accreditations

About the School

Maastricht University, School of Business and Economics

Maastricht University, School of Business and Economics

Keystone Scholarship

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

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