About the program
- Language: English
- Place of study: Aarhus
- Commencement: August / September (no winter intake)
The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry. It has been developed in close collaboration with prominent actors in the industry among these are Bestseller, Arla and Carlsberg.
The degree program prepares the student for a career in the HQ functions of the consumer goods industry and it provides an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.
The students will acquire qualifications in areas such as retail strategy and innovation, consumer behavior, business negotiations, pricing, performance management as well as range, category and brand management.
Deep understanding of the value chain
Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must, therefore, be able to handle an omnichannel situation where a number of different sales and communication channels must be optimized in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.
The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree program reflects this B2B2C mindset since the courses Supplier-retailer relations management, Business negotiations and Consumer behavior in a retail setting cover the entire value chain from supplier to consumer. Furthermore, the students will acquire competencies within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management, stock and waste management as well as range, category, and brand management. Digital transformation and the use of big data will play a prominent role in the program and will recur in many courses.
The degree program has been developed in collaboration with prominent actors in the consumer goods industry. These are gathered in a founding partner group consisting of Arla, Bestseller, Danish Crown, KFI, Dagrofa, Jysk and Rema 1000. The companies will play an important role in the degree program and its courses through guest lectures, internships, and Master's theses collaborations. They will also be offering a number of relevant student jobs. Internships at the above-mentioned companies are an important part of the program. Students are encouraged to complete an internship, and the participating companies guarantee a significant number of internship positions.
The degree program prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
The degree program consists of two semesters in the first year which covers the compulsory courses in the program specialization and two semesters in the last year which are reserved for the student's own specialization.
In the first semester, you follow the prerequisite courses that form the methodological and academic basis for the further study program. The course “Introduction to Value Chain Management” will be completed with an exam in week 43.
In the second semester, you follow the specialization courses of the program. The semester consists of two blocks of three courses. The first three courses will be ending with an exam before the Easter holidays.
In the third semester, you can choose elective courses within your areas of interest. The courses can be taken either at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programs either in Denmark or abroad.
The fourth semester is devoted to the Master's thesis. You may freely choose the topic of the thesis and thereby get a chance to concentrate on and specialize in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.
Read more about the admission requirements here: https://kandidat.au.dk/en/retailmanagement/
Learning in an International Context
At Aarhus BSS, we conduct research at the highest academic level.
All researchers employed are engaged in research projects covering a wide range of different subjects and focusing on knowledge and skills considered essential for professional business activities in the global marketplace. All faculty have both research and teaching responsibilities which means that our teaching is continually based on the latest research results.
Aarhus BSS is very internationally oriented. The broad scope of our research activities and educational programs enable us to attract researchers, teachers, and students from all over the world, and this creates an international environment for research and learning in which academic views are exchanged, experiences are gathered and friendships are formed.
Aarhus University is a leading university in Denmark in building student exchange opportunities. The university encourages all students to spend time studying abroad. Every year, more than 700 students from Aarhus BSS go abroad to participate in exchange programs around the world at our more than 300 partner universities. About the same number of students from all over the world come to participate in the exchange program in Aarhus, and this contributes to a truly international learning atmosphere.
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The degree program prepares the students for a career in various HQ functions in the consumer goods industry. The students’ understanding of the specific challenges of the industry paves the way for a faster climb up the career ladder. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the supply chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.
About the School
Aarhus University is an academically diverse and strongly research-oriented institution that creates and shares knowledge. The university was founded in 1928 and today it has several world class resea ... Read More