Marketing, as a science, allows you to ensure effective management of the production and marketing activities of an enterprise in market conditions. Marketing activity is the process of studying consumer needs, developing product offerings, pricing decisions, and promoting a product to the market. In the field of attention of the marketer are industry analysis and the development of methods of competition.
Currently, the Department of Marketing at UlSTU is training masters in the Marketing Management program's framework. The training program provides for project activities, practice, and research work. Training within the Marketing Management program framework is carried out with the involvement of the leading faculty of Ulyanovsk State Technical University, managers, and specialists of the leading enterprises in Ulyanovsk.
A graduate of the master's program "Marketing Management" is a modern specialist in the field of marketing management at an enterprise, capable of independently
organize the work of the marketing department,
develop an enterprise development strategy and make tactical decisions,
build business processes in the company,
conduct market research and marketing analysis of consumer behaviour,
build product and pricing policies,
carry out communication activities in the field of advertising, PR, Internet promotion,
plan the creation and development of the company's brands.
Today the profession of a marketer is one of the most demanded in Russia and abroad. The demand for executives and marketing professionals is growing at an incredible rate. Education in marketing is an integral competence of specialists employed in various industries and spheres of activity, founders of startups, and, of course, business owners.
The program's goal is to provide fundamental and applied training of highly qualified specialists with deep knowledge in the field of theory and practice of marketing activities. Graduates of the program are capable of independent research, teaching, and practical activities in marketing management.