The advertising and fashion are not just business, but are social phenomena that manifest themselves through the image, so the photographer relevance in these areas is paramount and few photographic disciplines have so much creative influence and weight in film, art and culture in general, as advertising photography or on fashion, while feed them all.
But advertising and fashion brands do not make products but are the sum of a set of ideas and values, and the photographer's main function should be to create worlds through images to convey those ideas or illusions service brands. Beyond the necessary perfection to photograph a model, a product or a character for an advertising campaign, a magazine or fashion editorial technique, a successful photographer in the field of advertising and fashion it depends on its ability to create a universe that is able to convey the illusion of a unique way to attract and seduce the consumer.
It is therefore essential that the photographer can act as art director, creative director and even to become professional in that the essential purpose of creating value. It is not enough to possess the necessary expertise to develop this work with professional rigor in all possible fields, it is also necessary to have the creative ability to work with other media professionals in a highly competitive environment.
This master is designed as a specialization for photographers who want to push the boundaries of their creative abilities in the field of professional photography and fashion advertising. To do the necessary to solve assignments and development of aesthetic and conceptual approach is encouraged through the development of briefings that require skills and knowledge is not only knowledge of photography, but also high doses of creativity, art direction, management models / characters, photographic production and communication.
Participants become familiar with camera equipment, digital capture and flash backs, and be able to implement specific lighting techniques in developing product or lookbooks still lifes, and the production of editorial and advertising campaigns study and external models or actors, in addition to raising castings, direct acting and work together with other creatives.
At the end of the Master, the student will know the different types, styles and trends in the field of advertising and fashion photography with a professional vision to enter the market, while a style develops. In addition, each student will have completed at the end of a personal book program, supervised by the Pedagogical Director to present their work in a professional environment.
Graduates and graduates with experience in photography by creditable academic curriculum and / or portfolio. Otherwise, it is necessary to take the Degree / Photography course.
Access and Degree
Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained.
This master's degree is the result of combining the academic curricula of postgraduate Advertising Photography and Art Direction and Photography in Fashion and Creative Management.
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