Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. The correct definition of the marketing action, ranging from the concept of brand personality, consumer and market niches that aims to reach the parameters collection should take into account the designer or the type of points sale as well as the proper management and communication of these aspects (from a well-defined brand image, sound management of advertising or showroom and a right relationship with the media, to organizing an event with celebrities), it is essential in a global and competitive market.
So, every time a specific training in this area, from a strategic and operational side, which is to allow the professional marketing and fashion communication to promote and disseminate the concept of brand identity or values ​​of a product is required , devising a strategy that integrates all the tools at your fingertips.
A good analysis gives the overview of the market, a good strategy shows us the way forward and a good deed can be present in the minds of our target audience, making optimum results and sales, while still being who we are.
This master explores the activity carried out by creative directors and marketing specialists and communication in the fashion industry from a strategic and theoretical but above all, through a practical proposition which enables students for professional management a project of a fashion brand.
Through a theoretical and practical methodology students to make strategic decisions about fashion brands is prepared (in everything related to the branding and operational areas of product definition and retail strategies) and communications and public relations either the management of press offices, the development of brand image or fashion events, the full extent of knowledge and skills to implement an effective, sustainable and realistic way.
At the end of the program to provide the necessary access to the professional world and to face real situations and communication strategies of fashion marketing tools.
Graduates and graduates with experience in fashion or areas of communication and creditable company for academic curriculum and / or portfolio.
Access and Degree
Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained.
This master's degree is the result of combining the academic curricula of the graduate of Marketing and Brand Management and Fashion Communication and PR for fashion brands.