By creating the Master Program in Management for Innovation – ITA / ESPM, ESPM and ITA (Instituto Tecnológico de Aeronáutica) seek to train qualified professionals to work in an area that increasingly demands well-prepared leaders and managers.
The Program offers the knowledge base required in the management of innovation and, through modern practices, develops essential skills for professionals who will be involved in this area and in the processes of corporate transformation in their companies.
An important differential of the Program is that both the techniques and the concepts of leadership, management and marketing that will be developed, exemplified and applied, make up a set prepared so that the professional thus trained has the capacity to successfully face the challenges of management. of companies, especially those inherent to innovation practices in companies.
Our view is that the market demand for this professional will continue to grow for several years to come as the success of companies increasingly depends on well-managed innovation.
The focus of the program is on the integration between innovation and marketing processes.
The program is based on exploring the expertise of the two schools within specific areas, namely, ITA in science, innovation and technological development and ESPM in marketing, communication and creativity.
The partnership also takes advantage of the legacy of years of joint action by these two schools in other courses that have had great success in exploring these synergies.In collaboration with the Technological Institute of Aeronautics - ITAThe course is based on the exploitation of the reputed expertise of the two schools within specific areas, namely, ITA in science, innovation and technological development and ESPM in marketing, communication and creativity. The partnership also takes advantage of the social capital developed over the years between the two schools through other courses already developed jointly, which have had great success in exploiting these synergies. The distinguishing feature is that it is a Techno MBA that integrates business management, technology, innovation and marketing.