Differential factorsThe only program in Spain and Europe that integrates qualitative and quantitative research techniques with a decision-making approach and the application of Data Science and Analytics techniques in tactical and strategic contexts.
Use of the latest technology in specialized software for information analysis, Excel, R, SPSS and SAS, and other software related to data visualization and Big Data in general.
Business Experiences through face-to-face visits to multinational companies in the sector.
Use of practical and original cases in class, provided by teachers with real data from their companies.
Hands-on methodology, through evaluations based on Master Project.
This Master in Marketing Science offers an International Business Experience in London .
+ than 20 real experiences of research and business intelligence thanks to a faculty formed by expert professionals with teaching experience that allow having a multiple perspective of the uses of Marketing Science in the company.Employability Ratio6 months after completing the program: 100%Data of former students of the programFunctional areas that our students occupy61% Marketing
13% Business developmentGeographical areas where they work90% Spain
1% Rest of Europe
1% USAMethodologyThe methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.
Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.Virtuous circle of action-feedback-analysis-action in the participants of our program.
Development of critical thinking, promotion of independent learning (Student Centered Learning).
Sessions oriented to decision making.
Individual requirement in evaluations, cases, exercises, etc.
Team presentation of company cases.
Preparation, presentation and defense in groups of a final project supervised.Methodological CriteriaTheoretical component
Works and cases
Group evaluationsPixabay / PexelsAcademic structureOur Master in Marketing Science has a specialized program in Marketing Research & Analytics that reinforces the global vision of business and the international approach through practice, the latest technologies and digitization, to define the analyzes and opportune decisions to respond to the market challenges.Core modulesStrategy and consumer
Decision MakingCross sessionsBusiness reality
Tools and software
Stage in London
Business ExperiencesTFMTFMRankingsESIC is among the best Business Schools in Spain, Europe and the World:
1. El Economista # 2 Iberoamerica as the most innovative school.
2. The Economist # 87 Worldwide
3. Bloomberg Businessweek # 22 Europe