Who is it for?It is aimed at all people who want to create, manage, moderate, develop and lead virtual communities, keep track of accounts and interpret metric reports to evaluate the ROI of any brand or company. Both the profile of the Community Manager and Social Media are in demand by all types of organizations and one of the professions with the most future.goalsLearn to interpret the behaviors that users have on the network and know, understand and apply the fundamentals of any company, but from the perspective of social networks.
Know the challenges that users, companies and their brands are experiencing in social networks.
Strategically position your company in the RRSS from the point of view of content management, social marketing and customer service.
Master all the techniques of a Community Manager in each social network.
Know how to measure, analyze and report the results that are being produced.
In addition, there are a series of global objectives for all programs that consist of: efficiently managing work teams, learning to make strategic decisions, developing a global and integrating vision, mastering change management and capturing managerial skills.TemaryModule 1: FundamentalsSession 1: Technological and legal environment
Session 2: Introduction to Social Media Marketing
Session 3: Introduction to the world of search enginesModule 2: The Community ManagerSession 1: The Community Manager
Session 2: Community Manager on Facebook
Session 3: Community Manager on Twitter
Session 4: Community Manager on Instagram
Session 5: Community Manager on LinkedIn
Session 6: Community Manager on Google+Module 3: The Social Media ManagerSession 1: Strategy in Social Networks
Session 2: Social Media Strategy
Session 3: Online reputation management
Session 4: Digital Marketing
Session 5: Customer loyalty
Session 6: Google Adwords IModule 4: Analyzing dataSession 1: Metrics in Social Networks
Session 2: Google Analytics IModule 5: Skills and ToolsSession 1: Public speaking
Session 2: Written communication
Session 3: Hootsuite
Session 4: BuzzFinal Master Project: Always accompanied by your expert, your project tutor and the head of studies.Additional InformationThose students who wish to do so have the possibility of doing internships in the main companies.
This training can be funded by the Tripartite Foundation.Student opinionsAmalia Blanco Polo (2015)
The first thing to highlight is the online platform, it is very simple and intuitive.
As for the Master, the program is very complete, the subjects are very well structured by blocks, the information and content is very good and the forum that each subject has allows participation in a simple way, in addition each teacher responds with great agility and invite to participate. Speaking, Effective Presentations, Online Reputation, I think these are subjects that can be applied very much in every work day. Two of the questions that are very interesting in this master are: Measurement and Strategy are fundamental, in addition to a subject for each particular social network and tools. Despite being online, you do not feel alone at any time, there is control by each teacher, there are practical tasks, exams, but being constant it is perfectly acceptable, and the most important thing is you learn and if you participate much better.