Master in Design and Typographic Application

General

Program Description

The importance of typography in design is evident. It can not be designed without typography, but it can be designed only with typography. Typography surrounds us and accompanies us 24 hours a day. It is ubiquitous and inescapable and visually interprets what is happening around us. In the current design landscape, typography has gone from transparency to occupy a leading role and have its own expression.

In essence, the objective of typography (both in its design and in its application) has always remained the same: to try to communicate in an attractive way any text, regardless of its level of reading. It is evident that the same typography should not be used to read a book to effectively signal an airport, but it is clear that the objective is always exactly the same; that the receiver understands the message as clearly as possible.

Typography is the main element of written communication. Transmitting your own image through business communication is a great challenge. In our times and with existing digital and internet media, writing continues to be the most important information transmitter and therefore also the most differential medium for the creation of the company's image.

Data sheet

  • Degree: Master in Typographic Design and Application
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Dates: October to July
  • Spanish Language
  • Face-to-face modality

goals

The Master in Design and Typographic Application will provide you with the knowledge and skills necessary for the design and application of typography in any professional project, whether in corporate, editorial, digital or interactive media.

Program

Calligraphy

  • History of calligraphy
  • Basic structure of the letter
  • Introduction to humanistic letters
  • Schematic capitals

Lettering

  • History of lettering
  • Historical process
  • Development of the different styles of lettering

Letterpress

  • Contextualization
  • Fundamental elements of mobile types
  • Creation of typographical specimens

Conceptualization and drawing of the letter

  • Formal analysis of the letter
  • Construction of uppercase and lowercase
  • Modulation
  • Corrections and optical adjustments

Typographic digitization

  • From drawing to the computer
  • Programming in GlyphsApp
  • Spacing and kerning
  • Creation of the source. OpenType and TrueType

Typography and corporate environment

  • History of corporate typography
  • Typography and company
  • Study of success stories
  • Implementation of a typography
  • Treaty of licenses

Typography and Advertising

  • History of typography in the advertising environment
  • Typography as an advertising element
  • Advertising elements applied to typography
  • Formats and possibilities
  • Study of success stories

Typography and editorial environment

  • What is typography for publishing environments?
  • Formats and possibilities
  • Key elements for a typographic choice
  • Magazines, newspapers, catalogs
  • Study of success stories

Typography and digital environment

  • History of digital typography
  • Webfonts vs Desktopfonts
  • Hinting
  • Typography in digital media
  • Study of success stories

Research and project

  • Process for a correct investigation
  • Development of a project
  • Master's final project
Last updated Aug 2020

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About the School

Our objective is none other than to channel the capabilities, aspirations and talent of each one of our students so they can be trained as excellent professionals, students only need dedication, enthu ... Read More

Our objective is none other than to channel the capabilities, aspirations and talent of each one of our students so they can be trained as excellent professionals, students only need dedication, enthusiasm and effort in order to occupy key positions in design firms. Read less