Master in Digital Content Management


Program Description

Digital content management is a workplace with a strong projection throughout the world. This is demonstrated by the increase in the number of consultancies and companies dedicated to designing the web architecture, conducting user experience studies (UX), managing the presence of brands in social networks (community manager), improving web positioning in search engines (SEO) or to plan online marketing campaigns. The need for more jobs dedicated to intranet management, electronic document management or administration of public websites is also verified. This phenomenon is detected in medium and large companies, in research centers, public administrations, libraries, archives, museums, etc.

To respond to this labor demand, the Master of Digital Content trains professionals specialized in designing, managing and evaluating products and services related to the digital content of companies and institutions.

It is a multidisciplinary project-based learning (ABP) training offer that enables students to analyze the development environment and its competence, apply the methodological principles of digital marketing, and plan and organize processes for the diagnosis, design and promotion of sites and web applications. At the same time, students are trained in the use of computer applications for the creation and development of digital products and services, metrics for analysis of use and behavior of users, as well as techniques for improving the user experience and usability.

You can request an interview in person, by phone or by video call with the coordinator of the master.

If you use this photo, I would be very appreciative if you would please credit in the caption or meta to "".Austin Distel / Unsplash

Objectives and competencies


  • Acquire knowledge about the application of information and communication technologies in research and dissemination of the humanities with a critical vision.
  • Achieve training in methodologies for the design of projects in digital humanities.
  • Acquire the knowledge and skills necessary for the design, creation and development of digital applications in cultural environments (for example, museums).
  • Know how to use computer solutions to develop and parameterize products and services.


At the end of the master's degree, students must be able to:

  • Know the fundamentals and apply the techniques of conceptualization and modeling of websites and digital applications based on the purpose, objectives and goals of an organization, business or project.
  • Analyze the environment and competition to develop user-oriented digital products and services.
  • Know and apply the methodological principles of digital marketing management, especially for improving the audience and conversions of websites and digital applications.
  • Apply metrics to analyze the use and behavior of website users.
  • Use diagnostic techniques of user experience and usability of digital websites and applications.
  • Know and use the computer applications necessary to create and develop digital products and services.
  • Plan and organize within multidisciplinary teams the processes of diagnosis, design and promotion of websites and digital applications.Universitat de Barcelona Alumnos en el Campus" src=",f_auto,w_743,c_limit/element/13/130616_F_EH_015_1847Alumnos.jpg" alt="130616_F_EH_015_1847Alumnos.jpg" />

Access profile

The master's degree is preferably aimed at graduates in the areas of Information and Documentation, Communication, Business, and Information and Communication Technologies.

It will be valued that the candidates have knowledge and skills in digital content management accredited through professional practice and non-university training.

In addition, since the learning methodology of the master's degree is largely based on project work, it is also recommended that candidates know how to work in multidisciplinary environments, in which they present and defend their own analyzes and solutions, and in which they know how to integrate ideas from professionals in other disciplines.

Finally, it will also be valued that they have English knowledge of level B1 or higher.

130492_pexels-photo-3184481.jpegfauxels / pexels


Study itinerary

1st semester 2nd semester
  • Information architecture (5 credits)
  • Content creation and SEO (5 credits)
  • User experience (5 credits)
  • Content management systems on the web (5 credits)
  • Digital Marketing (5 credits)
  • Preparation and management of projects (2.5 credits)
  • Social media management (2.5 credits)
  • Digital analytics (5 credits)
  • Elective (2.5 credits)
  • Elective (2.5 credits)
  • Elective (2.5 credits)
  • Practices (7.5 credits)
  • Final Master's Project (10 credits)

Optative subjects

The master offers a total of 6 optional subjects from which the student has to choose three. The optional subjects of the 2019-20 academic year are:

  • Accessibility (2.5 credits)
  • Applications and mobile devices (2.5 credits)
  • Digitization and content security projects (2.5 credits)
  • Conception and design of cultural websites (2.5 credits)
  • Conception and design of government and open administration websites (2.5 credits)
  • E-commerce and transactional web spaces (2.5 credits)

The master cannot guarantee that the offer of optional subjects remains unchanged throughout the courses.


The practices in companies and institutions are one way to deepen the practical training of the students, which was supervised by the Faculty, a first contact with the labor market or a way to prove various branches of the professional sector.

You stay in companies and institutions can be curricular practices (compulsory dins del marc d'una assignatura trunk) or non-curricular practices or voluntàries (fetes in the marc d'un educational cooperation agreement). It is also possible to stay at centers de l'estranger, with the modality of practical practices.

success, seo, businessDiggityMarketing / Pixabay

Professional outings

The knowledge, skills and attitudes acquired in the Master of Digital Content Management are in perfect harmony with the labor demand of important professional sectors.

One of the most prominent are consultancies and companies dedicated to planning online marketing campaigns, managing the presence of brands in social networks (community manager), user experience studies (UX) or the web architecture.

It also highlights the presence of the professional in digital content management in companies, libraries, archives, museums, etc., where he carries out intranet management tasks, electronic document management, design of digital repositories, creation of web portals, virtual museums, etc.

The sector of creating editorial products and information distribution on wireless media, such as tablets or smartphones, is also a professional outlet typical of these studies.

Finally, labor insertion in the different public administrations is not negligible, especially in those tasks related to electronic administration and electronic file management.130623_Imagen3_MGCDMasterGestiondeContenidosDigitales.jpg

Last updated Mar 2020

About the School

La Universidad de Barcelona es la universidad pública principal de Cataluña, con el mayor número de estudiantes y la oferta formativa más amplia y completa. Además, es el principal centro de investiga ... Read More

La Universidad de Barcelona es la universidad pública principal de Cataluña, con el mayor número de estudiantes y la oferta formativa más amplia y completa. Además, es el principal centro de investigación universitario del Estado y uno de los más importantes de Europa, tanto por el número de programas de investigación como por la excelencia lograda en este terreno. Read less