Master in Digital Marketing

General

Program Description

132763_MasterinDigitalMarketing.jpgphoto courtesy of ESEI International Business School Barcelona

Become an expert in all aspects of digital marketing strategy and shape the future of business!

ESEI’s Master in Digital Marketing program will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Program Objectives and Structure

ESEI’s Master in Digital Marketing program focuses on the following objectives:

Big picture Marketing - Search and Analysis - Social Media - Email Marketing Strategy – Branding - User Experience - Networking

Programme Structure: Number of modules: 10 (4 ECTS each) + Thesis: 20 ECTS

Modules

Introduction to Digital Marketing

Apps

Adwords

Email Marketing

SEO

Design & User Experience

Analytics

Social Media Ads

Social Media

Inbound Marketing

Careers Skills - Optional

Building your Professional Network - Optional

Need to Know

  • Start dates – Spring (February) & Fall (October) each year
  • Duration – 1 academic year
  • 100% English language instruction
  • Study mode - Full time – 100% on campus
  • Class Schedule – Weekdays, evening schedule 6:30 pm to 9:30 pm
  • Degree awarded by ESEI International Business School
  • Extra-curricular Spanish classes available

Admission Requirements

  • Bachelor Degree or 5 years of work experience related to qualification
  • Proof of English proficiency corresponding to B2 level (CEFR) - TOEFL 78 / IELTS 6.0 / Proof of having previously studied in English for at least three years.

Course Fees

  • Application Fee: €150 (Non-EU applicants only)
  • Full-year payment: €8,900
  • Semester payment: €9,300

Last updated Oct 2020

About the School

ESEI is a recognised International Higher Education Institution in Spain. ESEI Bachelor programmes are official qualifications awarded by top UK universities. ESEI Master programmes are private degree ... Read More

ESEI is a recognised International Higher Education Institution in Spain. ESEI Bachelor programmes are official qualifications awarded by top UK universities. ESEI Master programmes are private degrees awarded directly by ESEI and the Universidad Católica de Murcia (UCAM) – one of the most prestigious university institutions in Europe, with an excellent reputation in Business education. Read less