Master in International Marketing Management


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Read more about this program on the school's website

Program Description

Due to COVID-19, all lectures at IUBH University of Applied Sciences will occur in a virtual classroom until further notice. We aim to ensure that the current special circumstances will not result in students being disadvantaged in their course of study.

Be a key player

You manage international marketing and advertising campaigns, working with partners, colleagues, and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.

During your studies, you intensively study consumer behavior in international markets and work on topics such as brand management, pricing, and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.

Facts & Figures

Degree: Study model: Duration:
Master of Arts (M.A.) on Campus 2 semesters
Intakes: Tuition Admission
Bad Honnef: March, September
Berlin: April, October
from 6,290 EUR per semester Bachelor’s degree, placement test if necessary,
proof of English language skills

Study International Marketing Management at IUBH

A brief introduction to International Marketing Management at IUBH from IUBH on Vimeo.

What you will learn from us

The Master’s degree program prepares you for different management roles with a focus on Marketing Management:

  • You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
  • Using practice-oriented concepts, you acquire skills in the areas of planning, implementation, and control as well as international market launch and market development strategies.
  • You also train soft skills such as communication and intercultural competence in addition to methodological skills.

Course of study at a glance

1st Semester

  • Strategic Aspects of the Service Industry
  • Global Brand Management
  • International Consumer Behaviour
  • Applied Marketing Research
  • Current Issues in International Marketing
  • Sales and Pricing

2nd Semester

  • Master Thesis & Colloquium


How does the course of studies work?

For our two-semester Master's program, you need a Bachelor's degree with 240 ECTS. If you already have professional experience or take our TASC placement test, a Bachelor's degree with 210 ECTS may be sufficient.

Where you will be studying

You can pursue our International Marketing Management Master’s degree at the two German campuses in Bad Honnef and Berlin.

Career Possibilities

Communication Manager

As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include the conception and introduction of PR strategies, management consulting, coaching, and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.

Brand Manager

As a Brand Manager, your job is to strategically develop, position, and coordinate a company's brand or image with the goal of making it highly recognizable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analyzed, and optimized nationally and internationally.

Marketing Manager

As a Marketing Manager, you are responsible for the development, planning, and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.

Last updated Oct 2020

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About the School

IUBH Campus Studies at IUBH University of Applied Sciences offers on-campus degree programs that have a strong international focus: all courses are taught in English, the curriculum is aligned to the ... Read More

IUBH Campus Studies at IUBH University of Applied Sciences offers on-campus degree programs that have a strong international focus: all courses are taught in English, the curriculum is aligned to the future needs of international companies. Professors and students from over 85 nations meet and work together on–campus. Read less
Bad Honnef , Berlin + 1 More Less