Master in Management of Tourism Destinations

The main aim of this 60 ECTS credits Master is to provide advanced education in the strategic management and marketing of destinations and tourist territories. The program specifically aims at capacitating, innovation, and leadership in the competitive and sustainable development of tourism, based on the recognition of its economic, social and cultural complexity and importance.

The study program of this Masters Course in the Management of Tourism Destinations thus covers conceptual, analytical and critical knowledge on the management, planning, and governance of destinations, and their promotion and communication involving the main trends that define the present and future evolution of leisure and mobility in their productive and entrepreneurial dimension as well as social phenomena.

First semester is always online and second semester is face-to-face or online. The possibility to follow second semester as online is pending of external approval.

Collaborating Institutions

• Science and Technology Park for Tourism and Leisure of Catalonia
• Federació d'Empresaris d'Hostaleria I Turisme de la província de Tarragona (FEHT)
• Patronat de Turisme de la Costa Daurada
• Catalan Tourist Board

Specialities

There are two specializations taught in the second semester:

• Management and Governance of Destinations: in English
• Marketing and Branding of Destinations: in Spanish

External practices

Internships are an optional subject, available for both online and face-to-face. They can be made at the Tourism Board, in cultural facilities, tourism companies which may be national or international, meaning the student can do it in their country of origin.

The Faculty of Tourism and Geography has a long tradition in managing the internships of their students.

Career opportunities

Graduates in the University master's degree in Management of Tourism Destinations are capable of working in:

• Planner and Strategic Manager of Tourist Destinations; Manager of Destinations; Manager of Destination Development and Quality Plans; Director of Destination Programmes and Technician for Tourism Planning
• Corporate Director of Organisations, Manager of Non-Profit Organisations in Tourism; Director of Business Tourism Group (hotel chain, intermediation, leisure corporations,...); Director of Tourism Company and Director of Tourism Division in a Business Group
• Director of Tourism Product; Manager of Specific Products and Technician for Tourism Product Development
• Operational Director; Director of Information, Promotion and Tourism Commercialisation; Director of Product in an Organisation; Director of Management Areas.
• Director of Marketing and Digital Marketing; Director of Tourism Promotion and Commercialization; Director of Tourism Destination Branding; Director of Tourism Information, Promotion and Commercialization.

The research fields that the master's degree tries to cover are the following:

• R+D+I manager; Consultant/Advisor and Analyst.
• Professor/Research Assistant; Professors who teach tourism at different levels with a strong international perspective and Researchers accredited by the academic structure, doctors.

Online! From 24 to 28 April. Contact academic coordinator.