In recent years we have seen how companies have to learn to operate in an increasingly dynamic, competitive and globalized environment, influenced by the Internet and new ways of communicating with our customers.
The new information technologies energize all market agents, so mastering these technologies serves to provide a competitive response in a global environment and at the same time local. The market has also seen increasingly demanding and better-informed consumers forcing us to reinvent the way we communicate with them. Advertising saturation, the search for new distribution channels or the new way of consuming that digitization and the Internet have brought are factors to take into account.
This leads us to a clear conclusion: the tasks of Marketing Management are increasingly complex and changing, requiring managers with the ability to learn and evolve continuously.
The Master's Program in Marketing Management shows the technical knowledge and managerial skills necessary to respond to the demands of Marketing in the 21st century . It is designed to achieve the following objectives:Delve into the basics that govern marketing today.
Provide a clear vision of the opportunities and risks posed by new marketing trends.
Develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company.
Mastering the different policies of the Marketing Mix of the company and its real application.
Know the latest techniques for obtaining market information and deepen the creation of an Information System.
To become a manager capable of communicating and motivating work teams, with the capacity for leadership, negotiation and group work.ProgramThe program is developed with a methodology whose objective is the professional growth of our participants through the development of transversal and specific competences. The exchange of experiences with teachers, teamwork and learning resources available to participants ensure continuous improvement and immediate application of what has been learned.Strategic innovation
Analytical Marketing and Marketing Tools
Analysis of the portfolio of products and services
Distribution and marketing policies
Direct Marketing and Digital Marketing
Personal and Management Skills
Marketing planMethodologyThe use of a virtual campus facilitates permanent access for the participants to all the resources necessary for learning, as well as updated information on the planning of the subjects and the evaluation of their progress.
* Business Game
The participants will be organized by groups, which will have to meet the demands of a business, from its strategic approaches to the balance of results, thus checking and understanding the action of the marketing management from the business development perspective.Requirements and QualificationThe fundamental objective of our admission process is to ensure the suitability of the candidates, through their professional career and academic curriculum.
To start the admission process it is necessary to fill in the corresponding form, so that the candidate's profile can be evaluated by our Academic Committee. If the admission resolution issued by the Academic Committee to the requested program is positive, the candidate may formalize their enrollment in the program.
People who successfully complete the program will obtain a Master's degree in Marketing Management from EAE Business School . In addition, participants who meet the established academic requirements will obtain a Master's degree from the Polytechnic University of Catalonia (if it takes place in Barcelona) or from the Camilo José Cela University (if it takes place in Madrid).
In order to obtain the degrees awarded by universities, it is necessary to meet the requirements requested by these institutions.