Master in Retail Marketing
The Master is born from the need to create a thorough and solid knowledge of distribution channels and their operational levers related to marketing and sales policies. The goal is to establish a strong link between young people and companies belonging to different product segments, from fashion to large retail chains, to support the strong expansion in Italy and in the world of specialized chains, e-commerce and brands that must manage new distribution dynamics.
The strength of the Master is to offer you an intense and practical training to immediately enter the company dealing with buying and selling, e-commerce, visual merchandising, export management, category management, instore marketing, trade marketing, business analysis.
The numbers of the Master in Retail
4 months full time training in the classroom and project work
6 months internship in the company
30 partner companies
90% of placement
the master in 3 steps
The classroom phase
Lessons with teachers, experts, managers
Testimonies of company managers and company visits
Group work and exercises
Orientation and Career Coaching
Study tour abroad
Teamworking, Digital Storytelling and Excel laboratories
English online with native speakers
Store check: visits to points of sale with the aim of understanding the distribution formats, analyzing different stores and brands
Interviews with Industry Managers
Works commissioned directly by the companies to intervene in the design or implementation of projects related to the themes of the Master.
The internship in the company
Six months of experience in the company, in Italy or abroad, with reimbursement of expenses. In the first 3 editions, internship and work offers were presented in the following areas:
Retail service companies
Investing in an ISTUD Master means creating a rich cultural and professional baggage that you will carry with you for a lifetime
ISTUD is a Business School that designs and implements programs and training courses aimed at managers of companies and institutions and young people with high potential.
In over 45 years of activity in the training sector, 60,000 executives and cadres have attended its programs and more than 2,600 new graduates have been trained with its Masters.
Its Faculty includes 150 professionals including Italian and foreign trainers, researchers and managers.
Human Resources and Organization
Scientists in the company
Jurists in the Company
The Master's Program
Economics, budget reading and economic evaluations on investments
Selection interview management: enhancement of the profile and feedback processing
MARKETING, RETAIL AND SALES
Market research, Big Data and Small Data
Brand Management and Visual Identity
Trade Marketing, sales channels and strategies
CRM, relational marketing and Behavioral Branding
Buying and buying marketing
Visual Merchandising and Shopping Experience
Pricing - techniques and trends, discounts and promotions
The sales process
KPI of Sale
The store and the digital
New retail formats - store concept and design
The new challenges of retail
FOCUS: E-COMMERCE AND DIGITAL
Social media and Digital PR. Analytics, SEO, SEM, Digital Marketing
FOCUS: FASHION AND LUXURY
Luxury: customers, market and brand identity
Sales, trade marketing and retailing in fashion-luxury
How to participate in the selections
The Master is aimed at graduates and undergraduates of all the Faculties interested in getting into the labor market quickly and at high-profile graduates with experience in the field.
To participate in the selections send your curriculum through our website and you will be contacted by the ISTUD Team available to provide you with all the indications concerning the Master and the registration procedure.
The selection takes place through psychoattitudinal tests, individual motivational interviews and the assessment of the knowledge of the English language.
The dates and locations for the selection will be announced on the website www. ISTUD .it / retail.
Costs and scholarships
The cost of the Master is Euro 6,900 VAT and includes the activities foreseen by the classroom phase, the laboratories, the study tour and the teaching material.
Payment is divided into 3 installments.
The registration is formalized with the signing of the letter of commitment to participation and the payment of the first installment of Euro 2,000 VAT.
Possibility of scholarships to fully and partially cover the costs of participation. Loans at a discounted rate are also envisaged at a partner bank.