Master in Sports Management


Program Description

Who Is The Study Program Intended For?

Graduate study (Master) of Sports Management is the first and only such study program in Croatia.

It is intended for the professionals who already work in sports, and want to advance their career, as well as those who want to achieve successful careers in sports and sports industry.

Nowadays, sports in the EU generates several hundred million Euro, which is approximately 4% GDP of the European Union and provides jobs for 15 million people, or 5.4% of the workforce.

In Croatia, there are great requirements for highly educated professionals in the area of sports management due to the fact that managers in sports organizations, i.e., those who work in the sports industry are usually not formally educated for managing specific business processes in the area of sports.

Without educated sports managers, sports organizations cannot be recognized in the sports market, and thus suffer enormous losses. Furthermore, non-profit sports organizations, such as sports associations, federations, local and state departments for sports, have realized that they can no longer function without modern and efficient management.


Competencies Acquired By The Study Program

After finishing the specialist graduate study of sports management, graduates acquire competencies required to manage the systems of the higher level of complexity on “top management” jobs, as well as the possibility to continue higher education on postgraduate studies in accordance with the Bologna Declaration.

The competencies acquired by this study program, especially considering the continuity of undergraduate and graduate study of sports management can be divided into general and specific.

General competencies are based on comprehensive education which includes basic theoretical, methodological, and applicative knowledge in the area of economics, management, kinesiology, law, information and communication sciences, psychology and sociology.

Specific competencies are based on highly professional and expert training in the area of sports management, marketing management in sports, management of sports facilities and events, controlling and financial management in sports companies, sponsorship in sports, public relations in sports, sports law, and among other, managing human resources and socially responsible behavior in sports.

Duration Of The Study Program

The study program lasts for two years (four semesters). After completing the study program, graduates acquire, according to the provisions of the Bologna Process, 120 ECTS credits, and the professional title of (the equivalent of master's degree):

  • “Graduate Specialist in Sports Management”

Learning Outcomes

The anticipated learning outcomes gained by completing the graduate specialist study Sports Management will enable students to:

1. Conduct sports organizations and clubs and organize sporting events

2. Create a marketing plan for the promotion of a sports product or sports organization

3. Be a Head of a sports agency and company and provide business services to companies and athletes

4. Create a sponsorship offer in accordance with the goals and strategy of the company

5. Manage business activities and processes in sport facilities

6. Apply sports and legal resources in various sports competition systems

7. Analyze the competitive position of the organization in a changing market environment by applying business intelligence techniques

8. Organize marketing in service companies

9. Apply direct and online business marketing

10. Use communication technologies in public relations management

11. Apply the system of setting a business goal and designing strategic planning that leads to the goal achievement

12. Develop a human resources development plan in an optimal way

13. Use the methods of controlling in the management system of a sports organization

14. Use the techniques of managerial accounting in the function of making business decisions

15. Identify the fundamental strategic goals of the European Union and the ways in which individuals, organizations, institutions and communities can actively participate in shaping, implementing projects and in developing their own project

16. Use different methodological approaches to market research in sports and link all stages starting with research preparation, measuring instrument design, research implementation, processing of collected data with analysis of results and making a report

17. Organize and conduct negotiations, using strategies and negotiating tactics

18. Discuss the sociological and psychological aspects of sporting competitions and their social and political importance in society

19. Create a bankruptcy plan when bankruptcy is used as a crisis resolution model

20. Lead the project team in the design of a business project

Overview Of The Course

During the course, students will attend the following courses (in alphabetical order):

  • Business Intelligence
  • Controlling in sports organizations
  • Graduate thesis
  • EU Market, Institutions and Projects
  • Market Research in Sports Management
  • Selected kinesiology topics
  • Crisis Management
  • Marketing Management in Sports
  • Project management
  • Management of sports facilities and events
  • Public Relations in Sports
  • Socio-psychological aspects of major sports competitions
  • Sponsorship in Sports
  • Sports Industry and Markets
  • Sports Law
  • Human Resource Management Strategy
  • Strategic Management

Financial Management Module

Who Is It Intended For

Specialized Master Program in Sports Management with the module Financial Management is intended for all students who want to acquire knowledge and skills in the field of finance, especially in the field of the insurance business. Financial management is an important aspect of every successful venture. Maximizing profits is the ultimate goal of every business venture and the precondition for achieving this goal is financial decision making. According to the study, 62% of non-financial managers in the United States do not understand the basic financial terminology necessary for the correct communication within the organization while some studies across Europe show that in 85% of cases, highly educated people from the business world do not understand elementary economic terminology.

Competencies Acquired By Study And Module

The competencies acquired by studying the program content of the Sport Management are based on highly professional qualifications for the field of managerial accounting, analysis of the financial reports and corporate creditworthiness, business intelligence, corporate management, marketing management, sponsorship, event management, controlling, public relationship, human resources management and socially responsible behaviour.

The competencies that the student, in addition to the aforementioned, acquires with the completion of the Financial Management module are:


Financial markets and institutions

  • understanding the fundamental theoretical concepts related to the structure and mechanism of action of modern financial systems and their constituent parts
  • developing an analytical and critical approach to addressing the problems of financial markets and institutions in the Republic of Croatia and the European Union
  • overview of financial markets from the point of view of the service provider and their users
  • competently autonomous decision-making

Insurance and reinsurance

  • given that the insurance industry becomes an increasingly important part of each country economy, the students are well trained to understand the most important theoretical aspects of insurance
  • critical consideration of insurance acts as a component of financial institutions
  • review of reinsurance as a risk transfer through cedants and its international role in world finances
  • active inclusion in specific affairs of insurance and reinsurance companies, in particular, the conclusion of insurance contracts and settlement of damages

Risk management

  • understanding all relevant aspects of risk management in financial institutions
  • developing an analytical and critical approach to risk management methods in banks and insurance companies
  • considering the correlation of new risks as potential harm and the choice of appropriate methods of their coverage as economic protection
  • competently autonomous decision-making on all phases of risk management: identification, evaluation, prioritization and selection of management methods

Insurance rights

  • understanding the legal regulations and normative acts governing the operations of insurance companies
  • an analytical approach to the interpretation of the legal business provisions of insurance and reinsurance companies
  • consideration of the Insurance Act as a basic legal regulation
  • independent interpretation of acts according to which insurance is concluded: general insurance conditions, conditions for certain types of insurance, special conditions for certain types of insurance and pricelist insurance premium (premiums, tariffs)

Admission Procedure

To The Undergraduate And Graduate Study Programs In English

I. Application requirements:

Following candidates may apply for the Undergraduate Study:

  • 3 or 4-year secondary education completed (general or vocational)
  • Proficient in the English language: TOEFL (min. score 500) or IELTS (min. score 5.0)

Following candidates may apply for the Graduate Study:

  • The undergraduate study completed (Bachelor degree holders)
  • Proficient in the English language: TOEFL (min. score 500) or IELTS (min. score 5.0)

II.The steps of the application process:

Step 1: Applicant completes the application form

Step 2: Applicant e-mails the following scanned documents (in PDF, JPEG, Ms Word or OpenDocument format):

  • 1. Passport copy
  • 2. Certificate of citizenship or appropriate proof of citizenship (ID card copy)
  • 3. Birth certificate (in the English language)
  • 4A. Educational documents for Undergraduate Study:
    • 1. diplomas of completed secondary level of education in the original language
    • 2. diplomas of completed secondary level of education in English or Croatian language, certified by an authorized institution
  • 4B. Educational documents for Graduate Study:
    • 1. Undergraduate diploma (bachelor's degree) in the original language
    • 2. Undergraduate diploma (bachelor's degree) in English or Croatian, certified by an authorized institution
    • 3. Transcript of records in English or Croatian, certified by an authorized institution
  • 5. Proof of English proficiency (unless prior education was in English)
  • 6. CV and Motivation letter

The required documents should be sent by e-mail to the International Relations Office at

Step 3: After reviewing the application, within 3 working days, ASPIRA arranges the admission test interview with the applicant via Skype. The purpose of the interview is to discuss competencies, skills and motivation for the study.

Step 4: Following the successful interview, within 3 working days, ASPIRA will e-mail Conditional Offer Letter to the applicant, stating that he has been accepted to the study program on the condition that:

  • 1. Applicant sends Originals of all required documents, by DHL or post for foreign qualification cess.
  • 2. Applicant sends Proof of payment for the recognition procedure in the amount of 200 EUR (bank charges not included)

Step 5: For Undergraduate Study, ASPIRA coordinates diploma recognition procedure with the appropriate government agencies.

ASPIRA will send all educational documents of applicants to:

  • a) Education and Teacher Training Agency – recognition of qualifications attesting the completion of general secondary education.
  • b) Agency for Vocational Education and Training and Adult Education – recognition of qualifications attesting the completion of vocational secondary school programs.

For Graduate Study, recognition procedure for is done by ASPIRA in cooperation with the Agency for Science and Higher Education. The procedure consists of:

  • Application for the academic recognition of foreign higher education qualification
  • Diploma validation
  • Cost of DHL in case applicant is rejected after the recognition procedure or visa procedure

Step 6: ASPIRA sends an official Letter of Acceptance by DHL or post

  • Agencies can take up to 30 days to process the documents, so the student can expect to receive a letter (or information on the denial of acceptance) within 20-40 days
  • Note: the fee for recognition procedure (200 EUR) is non-refundable.

Step 7: Student signs a Letter of Guarantee.

  • ASPIRA will ask the student to sign a Letter of Guarantee, which states that the student is obliged to pay the tuition fee immediately (within 5 working days) of visa approval.

Step 8: Student applies for a visa

Mandatory documents required by the Ministry of Foreign Affairs:

  • Valid travel document (the validity period of the travel document should exceed that of the visa by three months, the travel document must be issued in the previous 10 years, the travel document must contain at least two empty pages for the visa)
  • A 35x45 mm color photo
  • Evidence of travel health insurance
  • Evidence of paid visa fee
  • Documents that prove:
    • The purpose of the stay in Croatia – ASPIRA's Letter of Acceptance
    • Ensured accommodation
    • Means of subsistence to cover the stay in Croatia and the return to the country of origin or a third country
    • Means of transport and the intention to return to the applicant's country of origin or a third country

Additional documentation (depends on the country):

  • Travel insurance
  • Additional medical tests

Step 9: If the visa is approved, the student sends a copy of the visa to ASPIRA and pays the annual tuition fee.

Step 10: Upon arrival, the student is required to visit the Students Office not later than two (2) days before the classes start and submit the following documentation:

  • two photos (3.5 x 4.5 cm)
  • passport and visa copy
  • the enrolment fee for the graduate study - 30 €, payable at the Students Office or online
  • signed agreement University – Student (as prepared by the Student's Office).

III. Duration of study:

The Undergraduate Study (Bachelors) lasts for 3 years (6 semesters). Upon completion, graduates acquire, according to the provisions of the Bologna Process, 180 ECTS credits.

The Graduate Study (Masters) lasts for 2 years (4 semesters). Upon completion, graduates acquire, according to the provisions of the Bologna Process, 120 ECTS credits.

The academic year is divided into two semesters: October to March (Winter Term) and March to July (Summer Term), with no academic activity from mid-July to mid-September.

IV. Student intake and application submission:

There are 2 (two) intakes of students per academic year – Summer Term (March start) and Winter Term (October start)

Deadline for application submissions:

  • For Summer Term – 1st December
  • For Winter Term – 1st May

Only applications that are received within the above-mentioned deadline will be considered valid for evaluation.

All applications must be submitted by e-mail.

Last updated Aug 2019

About the School

Choosing a university to go to is one of the most important decisions that we make and the school is therefore responsible to make sure that all of its students get the necessary knowledge, build skil ... Read More

Choosing a university to go to is one of the most important decisions that we make and the school is therefore responsible to make sure that all of its students get the necessary knowledge, build skills and prepare in the best way for the business market of the 21st century. The mission of University College Aspira is to create a transformative educational experience through the application of the best global practices and collaboration with the industry leaders. Read less
Split , Zagreb , Split + 2 More Less