Master in Web Analytics and Big Data

Who is it for?

The digital analyst and the data scientist are two of the most demanded profiles currently and in the coming years. This master's degree is aimed at management-level profiles, intermediate managers, technical profiles, independent professionals, entrepreneurs, etc. In short, to any professional who wants to be a leader in the digital company.

This program can be taught online, semi-face-to-face, or in-person intensive.

goals

• Know, understand and apply the fundamental foundations of any company, but from the vision of the new market, digital.
• Learn to interpret the behaviors that users have in the network and especially in our site with the aim of adapting your products, services and business to what users are demanding.
• Master the most important tools such as Google Analytics. In addition, take contact with the reality of Big Data that is already an unstoppable reality that affects both companies and individuals.
• Have the possibility to build your own project and get financing for it.
• In addition, there are a series of global objectives for all programs that consist of: efficiently managing work teams, learning to make strategic decisions, developing a global and integrating vision, mastering change management and capturing managerial skills.

Temary

Module 1: Fundamentals

• Session 1: Technological and legal environment
• Session 2: Introduction to analytics
• Session 3: Goals and strategy of a website

Module 2: The Analyst

• Session 1: Google Analytics I
• Session 2: Google Analytics II
• Session 3: Adobe Analytics / Omniture
• Session 4: Comscore
• Session 5: Excel for Analysts

Module 3: Statistics and analytical method

• Session 1: Analytics in Social Networks
• Session 2: Analytics in e-commerce
• Session 3: Qualitative analysis. Session 4: Quantitative analysis

Module 4: Big Data

• Session 1: The Big Data environment
• Session 2: Big Data Architecture
• Session 3: Analysis of information and knowledge
• Session 4: R and SQL Language Fundamentals

Module 5: Digital Management Skills

• Session 1: Public speaking
• Session 2: Emotional Intelligence
• Session 3: Communication for management
• Session 4: Effective Presentations

Final Master Project: Always accompanied by your expert, your project tutor and the head of studies.

Additional Information

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be funded by the Tripartite Foundation.

Student opinions

Francisco Oviedo

• What is the best of the course?
  Flexibility of times when organizing the study, carrying out the practices to learn the knowledge and the possibility of making it compatible with other activities. Training of teachers, with great experience, closeness and speed in solving doubts.
• What can be improved?
  Some more classes of face-to-face / webinars doing practical exercises.
• Would you recommend the Master or Expert you are doing?
  I do recommend it, for the contents, for the professionals and the flexibility (which is very important).

Inma Bonilla

• What is the best of the course?
  The professional exit.
• What can be improved?
  That communication with some teachers is more agile.
• Would you recommend the Master or Expert you are doing?
  Although I have just started, yes.

Desiree López

• What is the best of the course?
  The content of the master and the monitoring by the teachers.
• What can be improved?
  Creating notifications when a colleague shares something on the forums.
• Would you recommend the Master or Expert you are doing?
  I think it is highly recommended, although I have been here for a short time.

David Bello

“My name is David and I would like to recommend the Master in Web Analytics and Big Data from Spain Business School . The master's degree is very complete and has both specific subjects and courses in public speaking and leadership, which are absolutely necessary for any professional today. In addition, I really like the methodology of the practical case because it allows to deepen knowledge in a dynamic and entertaining way. But, without a doubt, the most interesting part is the live classes in which you can see your teacher's screen while he works with the analytics tool, because it is the best way to learn how to use it. In addition, you can see it again later on the virtual campus if you have any questions. Last but not least, I would like to highlight the close treatment of all the school staff who will guide you throughout the learning process. Don't think about it, join Spain Business School ! "

Ernesto Salido Galán

"The MAWBD, combining two fields of enormous professional projection such as Web Analytics and Big Data, is presented in a unique training range, enabling you to solve, through the successful training obtained after it, various business intelligence solutions to any possible professional challenge that you have to face. Of the many highlights of the Master, I would highlight its novel character, with a generation of academic content as professionals of the sector, which will provide direct and immediate access to leading work environments, balancing both theoretical and practical training, all united to a own requirement of generalized quality as a brand, taught by the school itself. The quality of the teaching staff, connected through management positions in digital training environments, helps you to face from the first day possible real situations in your professional field. "

See the official study plan on the website of the higher education quality accreditor in Spain. Qualifying Accreditation

See detailed study plan and calendar in theSpain Business School website .

Spain Business School premio a la mejor escuesla de negocios de Espapa 2021 y 2022. New masters and ranking oficial España 2023:

• Master in Digital Business: Nº 1
• Master and Emprendimiento: Nº 1
• Master in Marketing Digital: Nº 3
• Máster en Analítica y Big Data: Nº 3 (Bussines Data Analyst / Data Science)
• Master MBA: Nº 5

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Graduation Profile of the Master in Data Analytics and Big Data

Principal function

As a data analysis expert, the main function is to extract knowledge for decision making from information and data.

Professional Exit

Below are examples of professional opportunities available to students who complete the training of this Master's program:

• Expert in information management in a large company, with responsibilities for the processing of data from different areas, such as customer management or marketing, financial information or operations data, with the ability to propose improvement actions based on the analysis of these large volumes of data.
• Information manager in a company, with responsibilities for the statistical analysis of the information available in the company's databases, and the development of decision support systems.
• Web data analyst, in those companies with a significant presence on the Web. Developing a relevant role in the evaluation of the information collected from the network, and especially in the detection of behavioral patterns and in the prediction of the future evolution of the markets, which allow a better positioning of the company in said markets.
• Marketing data analyst, working on finding trends in sales data, or identifying changes in consumer behavior patterns, to contribute to the definition and review of the company's market strategies.
• Operations data analyst, working on detecting opportunities for improvement in the company's processes, through cost reductions or processing times, and increasing the quality of its products and services.
• External consultant, with the ability to offer solutions for the treatment of strategic information in companies, and for the implementation of improvement solutions based on the results obtained from this treatment.

If you want to work in one of the current and best-paid professions in the world, study the Master in Web Analytics and Big Data from Spain Business School . 99% employability