Master of Science (MSc) in Marketing

General

Program Description

The Master of Science(MSc) in Marketing

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.

Learning Outcomes
Graduates will be able to:

  • Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.

  • Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.

  • Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Program Curriculum
The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours, including 33 US credit hours of Core Courses and 3 US credit hours of electives from the field.

The following courses are required for the MSc in Marketing:

  • MRKT 5000 Marketing (3 hours)
  • MRKT 5610 Channels Management (3 hours) (formerly MRKT 5920 Marketing Channel Management)
  • MRKT 5720 Promotional Management (3 hours) (formerly MRKT 5940)
  • MRKT 5730 International Marketing (3 hours) (formerly MRKT 5980)
  • MRKT 5740 Management of Digital Marketing (3 hours)
  • MRKT 5850 Marketing Research (3 hours) (formerly MRKT 5970)
  • MRKT 5890 Marketing Statistics (3 hours) OR BUSN 5760 Applied Business Statistics (3 hours)
  • MRKT 5895 Marketing Analytics (3 hours)
  • MRKT 5960 Marketing Management (3 hours)
  • MRKT 6250 Master Thesis (6 hours)

We currently offer the following elective course in the Marketing area:

  • MRKT 5550 Sales Management (formerly MRKT 5800) (3 hours)
Last updated Oct 2019

About the School

With its home campus in St. Louis, Missouri (USA), Webster University is a worldwide institution committed to delivering high-quality learning experiences that transform students for global citizenshi ... Read More

With its home campus in St. Louis, Missouri (USA), Webster University is a worldwide institution committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. Founded in 1915, Webster offers undergraduate, graduate, and MBA degree programs, as well as a global network of more than 100 campuses in 8 countries (Austria, China, Ghana, Greece, Switzerland, Thailand, The Netherlands, United States) on 4 continents. Its 20,000-plus student population represents almost 150 nationalities. Webster is one of the most diverse and global universities in the world. Read less