Master of Science In AI and Digital Media
Hong Kong Baptist University School of Communication
Key Information
Campus location
Hong Kong, Hong Kong
Languages
English
Study format
On-Campus
Duration
1 - 2 year
Pace
Full time, Part time
Tuition fees
HKD 145,000 / per year *
Application deadline
Request info
Earliest start date
Request info
* per year for one-year full time student; HK$60,000 per year for two-year part-time student. Local Hong Kong students only
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The new programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making.
Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry.
Curriculum Design
The courses include bridging courses, core courses, core elective courses, and free elective courses. This Programme has different versions of study plans for students with a different background.
All students are required to complete a total of 30 credits (i.e. 15 credits of core courses and 15 credits of elective courses) for the award of this MSc degree.
An advisory system will be established to help students from different academic background to understand the structure of the Programme and select their study plans prior to the commencement of the first semester.
Curriculum Structure
The full-time mode
Year | Semester | Units |
Year 1 | 1st Semester | 15 |
1 core course | ||
1 - 2 bridging courses | ||
1 - 2 core elective course | ||
1 - 2 free elective course | ||
2nd semester | 15 | |
1 core course | ||
1 - 2 core elective courses | ||
1 – 2 free elective courses | ||
Total | 30 |
*Starting from 2020-2021 intake, pending University’s final confirmation
Notes: students can waive up to one bridging course; all the students should take at least 2 core elective courses. Students can take other core elective courses as free elective courses.
The part-time mode
Year | Semester | Units |
Year 1 | 1st Semester | 9 |
1 core course | ||
1 - 2 core elective course or free elective course | ||
2nd semester | 6 | |
1 core course | ||
1 core elective courses or free elective courses | ||
Year 2 | 1st semester | 9 |
3 core elective courses or free elective courses | ||
2nd semester | 6 | |
2 core elective courses or free elective courses | ||
Total | 30 |
*Starting from 2020-2021 intake, pending University’s final confirmation
Notes: students can waive up to one bridging course; all the students should take at least 2 core elective courses. Students can take other core elective courses as free elective courses.
Admission Requirements
Academic Qualification
Applicants should possess a bachelor’s degree with honours from a recognised university or institution.
Language Proficiency Requirement
Applicants should be able to communicate in English at an advanced level, possessing one or more of the following qualifications if they did not study in an English-speaking institution. The test result provided should be within two years from the date of issuance of the Admission Offer letter.
- an IELTS overall band score of at least 6.0; or
- a minimum score of 74 in TOEFL (iBT); or
- a minimum score of 450 in CET-6.
Others
- Applicants should submit a 500-word letter of interest in English.
- Applicants should submit a work portfolio (publications, demonstration, GitHub repositories, personal websites, etc), and provide other qualifications and awards if any.
- Applicants should provide two reference letters.
Online Application
Required documents:
- one copy of all official transcripts and degree certificates;
- one copy of official test scores;
- two confidential recommendation forms or reference letters from people familiar with the applicant’s academic performance and/or professional work (referees must be able to speak of the applicant’s ability to undertake academic work at an advanced level); and
- a 500-word personal statement in English outlining their academic interests and objectives;
- a sample piece of writing in English, either journalistic or academic;
- Personal particulars: a copy of a passport OR identity document issued by the applicant's home country.
Short-listed applicants may be interviewed by a faculty panel.
Tuition Fee
- HK$145,000 (per year for a one-year full-time student)
- HK$60,000 (per year for a two-year part-time student) (local Hong Kong students only)
Scholarships
Admission Scholarship with details has to be approved. The scholarship recipients will be chosen by the Programme on the strength of their applications.