This program is designed to deliver a level of updated knowledge in the marketing area within an environment of high academic demand. This is achieved through the teaching of concepts, models, methods and techniques for making marketing decisions.
This program contains a strong practical orientation, through the use of the case method, simulation games and the realization of applied works.
The Master's objective is to professionally train our students to perform as executives or entrepreneurs in the commercial area.AdmissionApplication requirements for applicants external to the UAIBachelor's Degree issued by a University recognized by the laws of your country.
Maximum one year of work experience, after having graduated from Bachelor.
Complete the application form
2 letters of recommendation.
Written admission exam.
Application fee: US 100.Application requirements for UAI studentsYou must not have more than 3 pending subjects (9 credits) in undergraduate. These subjects can not include: Finance I, Marketing I, Marketing II and Statistics II.
They can not have more than 4 pending courses combined between sports and English. For example, a student who owes 3 sports and 2 English can not enter the master's degree.
Have the administrative practice registered.
There is no limit of quotas.General informationPriceApplication: USD 100
Price: USD 15,000 It includes: the total value of the tuition and all the academic material of the program.Cost of living in Santiago
The cost of living that we estimate in Santiago is USD 1,400 per month, assuming that a department is shared between two or more students. The student must have a medical insurance with international coverage with a duration equivalent to his stay in Chile until the end of his Master's program. This insurance is the responsibility of the student and must be accredited upon arrival to the authorities of the University.Dates and timesI quarterMarch to June
Vacation 1st quarter in June.
II quarterJune to September.
Vacation 2nd quarter in September.
III quarterSeptember to December.* Dates subject to possible modifications that will be notified in advance.
Forms of payment and benefitsCash and feesDiscounts20% For former undergraduate and graduate students UAI.
20% For the public sector and the Armed Forces.
3% For cash payment before program start (cumulative).* Consultation for exclusive benefits for companies in agreement, residence in regions and group of students.CurriculumCompulsory subjectsAnalytics, Forecasting and Demand Estimation
Excel for Decision Making
Integrated Marketing Communications
Marketing Research I
Marketing Research II
Business to Business
Cases in Marketing
Strategy, Marketing and Innovation
Innovation and Technology
New Product Development