Master's Degree in Graphic Design and Communication

General

Program Description

Official Degree: Master's Degree in Graphic Design and Communication
Duration / ECTS: 10 months / 60 ECTS
Places / Campus: 25 / Alfara
Taught in: Spanish
Face-to-face modality

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Tranmautritam / Pexels

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Coordination

Academic fees and grants

Graduates, Diplomas or Graduates in Industrial and Graphic Design, Fine Arts, Advertising and Communication. As well as other higher or middle degrees related to the activity.

Pedro Gonzalez
Sara Barquero

Check the academic rates of this Master. The San Pablo CEU University Foundation is the educational institution that allocates the most money in Spain to investing in scholarships and grants.

Competencies

General

  • CG1. That students are able to analyze and synthesize ideas and knowledge for decision-making and adaptation to change in project processes in the field of design and graphic communication.
  • CG2. That students are able to apply negotiation and consensus techniques for their integration into interdisciplinary work teams necessary for the development of graphic design and communication projects.
  • CG3. That students be able to analyze, evaluate and relate the various areas of knowledge that converge in the professional practice of the graphic designer and communicator.
  • CG4. That the students are able to update their knowledge, to adapt both to technological changes and to new situations, constant in the professional activity of the designer and graphic communicator.
  • CG5 That the students demonstrate ethical and professional awareness, as well as active respect, both for people and for the environment, in the development of graphic design and communication projects.
  • CG6. That the students demonstrate to be able to understand and value the current society and culture, essential in the design processes of graphic design and communication.

Specific

The specific competences associated with the degree are:

  • CE1. That the student acquires the ability to understand the concepts of graphic computing that affect graphic design and communication.
  • CE2. That the student acquires the ability to understand the evolution of graphic design in relation to contemporary Visual Culture.
  • CE3. That the student acquires the capacity to analyze the different theories and currents of the Design Culture in order to generate criteria as a critical capacity.
  • CE4. That the student acquires the ability to understand and understand the strategic positioning of companies and institutions: the political, economic, social and technological factors that condition their environment; its philosophy and brand values; the profile and characteristics of your target audience.
  • CE5. That the student acquires the ability to consistently integrate knowledge related to the business environment with the visual message of his work.
  • CE6. That the student acquires the ability to identify through context analysis, new ways of undertaking, new markets and new ways of developing their profession.
  • CE7. That the student acquires the ability to know and develop skills to systematically incorporate and channel creative thinking related to visual communication.
  • CE8. That the student acquires the ability to understand the techniques, processes and new strategies of Visual Communication.
  • CE9. That the student acquires the ability to approach the processes of graphic creation by understanding the basic elements of graphic design and visual communication, which are fragmented into specific knowledge about shape, typography, color, composition and image.
  • CE10. That the student acquires the ability to understand the concepts related to the image, the different theories of perception, and their use for the composition of visual messages.
  • CE11. That the student acquires the ability to understand the different printing techniques, the different media and their applications, as well as develop appropriate final arts for the graphic industry.
  • CE12. That the student acquires the ability to understand aspects related to photography and video as audiovisual media, and their characteristics as means of creating digital images.
  • CE13. That the student acquires the ability to manage color in each of the phases that constitute the design process: from digital formats, to its application in physical formats.
  • CE14. That the student acquires skills in the management of graphic design tools for the generation of vector image illustrations.
  • CE15. That the student acquires skills in the use of graphic design tools for the treatment of digital images.
  • CE16. That the student acquires skills to develop the necessary formats for each printing technique and media provided.
  • CE17. That the student acquires the ability to develop packaging and label design.
  • CE18. That the student acquires the ability to understand the packaging as a part of the communication and product strategy that the company uses to spread its image and sell.
  • CE19. That the student acquires the capacity to develop corporate visual identity programs and the design of the corporate image.
  • CE20. That the student acquires the ability to develop graphic creation projects based on experimentation and the proposal of innovative means and solutions.
  • CE21. That the student acquires the ability to develop projects for the application of graphic elements, through their definition, composition and hierarchy, to products from different sectors.
  • CE22. That the student acquires the ability to manage and coordinate the factors involved in the Art Direction associated with a graphic proposal: internal factors: competition, creative phase and productive process; external factors: photographers, locations, etc.
  • CE23. That the student acquires the ability to understand aspects related to typography: evolution, families, classification, aspects that make up its structure, etc.
  • CE24. That the student acquires the ability to create new fonts knowing the elements that make up the structure of the typography.
  • CE25 That the student acquires the ability to address graphic creation processes for the layout and composition of publications such as magazines, newspapers or books.
  • CE26. That the student acquires the ability to understand the basic fundamentals of technology and programming applied to the web in order to understand the separation of the different responsibilities between the different actors involved in a Web project to be able to join multidisciplinary teams.
  • CE27. That the student acquires skills in the management of a multimedia editing tool for the development of a web application.
  • CE28. That the student acquires the ability to understand the characteristics of the multimedia medium and its implications in the design process.
  • CE29. That the student acquires the ability to interpret the communication needs of the company and translate them into persuasive visual graphic solutions.
  • CE30 That the student is able to create a graphic communication campaign for a product, managing and coordinating all the elements involved in the product communication process. Ability to understand the processes from graphic creation to final production.

Professional outings

The professional profile is that of a designer specialized in graphic design and communication, who is able to solve projects in different fields and, therefore, will be prepared to meet a vision of the most global and complete profession.

There are different and varied possibilities of exercising the profession of designer. On the one hand, there is the option to work as a freelance designer with your own studio, and on the other, as an integrated designer in a department of a company.

That makes us different?

1. 25 years of the Higher School of Technical Education

Training designers capable of offering products and services that adapt to the market.

Designers are socially responsible for the creation and configuration of our material environment through the objects and products that surround us (industrial or product design), the messages we perceive (graphic design or visual communication) and the spaces we inhabit (interior design). It is a profession linked to industrial production, and in the current context of globalized markets, its importance increases to the extent that it provides added and differentiating value to objects and messages.

2. The best professionals

Professionals such as Héctor Serrano, Cul de Sac, Miguel Herranz, Joaquín García, Alberto Cienfuegos, Inma Bermúdez, Xavi Calvo (Estudio Mint), José Aranda, Paula Aloy and Carlos Velasco (Enblanc), Clara del Portillo (Yonoh) have trained with us ), Nacho Carbonell. Many of them are currently teaching collaborators of the School.

3. Differentiation of the focus on training

It allows the student to develop projects in each of the areas of graphic design, placing them directly in the labor and professional market, mainly through contact with active professionals.

4. Leadership Program integrated in the Master

This master's degree includes the Leadership Program of the Center for Creative Leadership (CCL), one of the leading leadership training institutions in more than 120 countries. The CCL training has been recognized among the top 10 in the world by the Financial Times. In Spain, this program can only be taken in the CEU postgraduate courses.

goals

  • Prepare the student for their labor incorporation in the specific industrial sector, as well as complete the training in Design from the perspective of the new needs of the industry and communication.
  • To promote the exchange between designers and students by integrating the professionals of the sector in the teaching practice.
  • The studies offered are intended as a reference master in the industrial sector to which they are oriented thanks to the participation of leading companies in the sector and their professionals with more experience.
  • The degree qualifies with the knowledge and specialized project experience, necessary for the specific processes of this field of Design.

What is an Official or University Master?

  • University (or official) master's degrees have been verified and certified by the competent body (National Agency for Quality Assessment and Accreditation, ANECA), under the Ministry of Education. Unlike the degree itself, which is verified by the university itself.
  • Being official, it is approved and recognized in any country of the European Higher Education Area.
  • The official degree allows future access to a PhD program.
  • The Official Master awards points in the Public Administration competitions or competitions, while the Own Titles punctuate as Continuous Training. In business, both are equally valid.

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Last updated Mar 2020

About the School

Somos una Universidad católica, pionera en el desarrollo de proyectos educativos innovadores. Estamos orientados a ayudar a las personas que aprenden con nosotros a entender la disciplina que estudian ... Read More

Somos una Universidad católica, pionera en el desarrollo de proyectos educativos innovadores. Estamos orientados a ayudar a las personas que aprenden con nosotros a entender la disciplina que estudian y a desarrollar su actividad profesional con integridad y responsabilidad. Nuestra referencia son los valores del humanismo cristiano que constituyen nuestro criterio de pensamiento y acción para la mejora de la sociedad. Read less