This course is designed to provide students with a broad exposure to the principles of industrial (business-to-business – B2B) marketing and to gain valuable knowledge in
This course is designed to provide students with a broad exposure to the principles of industrial (business-to-business – B2B) marketing and to gain valuable knowledge in this area of marketing. More specifically the course aims to:
identify the industrial, marketing, and business terms and concepts that are significant within the field of industrial marketing
understand the relationships of these concepts to each other and their relationship to marketing and/or business principles and practices
introduce students to differences between consumer and business-to-business markets
understand marketing mix and its creation in conditions of business-to-business markets
understand the environmental factors affecting the business-to-business markets
L’École Supérieure de la Francophonie pour l'Administration et le Management
This master is focused on a logic of dual competence. Thanks to the wide range of knowledge acquired during the training, a wide variety of jobs are offered to graduates,
Training aims :
Offer students with a university degree at least 4 years (Master 1 level) training in French in business administration. This training is aimed primarily at students from other training programs (engineering, social sciences, humanities, ...) who can acquire a second management skills.
This master is focused on a logic of dual competence. Thanks to the wide range of knowledge acquired during the training, a wide variety of jobs are offered to graduates, especially in the areas of activity corresponding to their original training.
Academic partner and diploma:
The training is organized in partnership with the Institute of Economics and Management (IEMN - IAE) of the University of Nantes (France)....
It is a master specifically designed for professional and personal development, whose objective will focus on training in the different areas of business management and a
It is a master specifically designed for professional and personal development , whose objective will focus on training in the different areas of business management and an adequate knowledge of new methods of management and administration, in order to give a remarkable boost to the student's career as a director.
This program is designed for students to find answers to their professional concerns . Science and technology develop very quickly so we become obsolete day by day and, therefore, we need to update our knowledge, deepen more those who already have them or learn new things.
The professional prestige of the teaching staff guarantees the student an enriching experience, both personally and professionally....
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business
Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques....
The MEM program (Master of Engineering Management) is composed of the MA in Industrial Engineering and the MA in Business Administration (MBA). The aim of this degree pro
Máster Universitario en Ingeniería Industrial y MBA (MII-MBA) doble titulación
El Programa MEM (Master of Engineering Management) está formado por el Máster en Ingeniería Industrial y el Master in Business Administration (MBA) y tiene como objetivo formar a los nuevos líderes de la industria del siglo XXI. Este programa, pionero en Europa en la formación de postgrado combinando ingeniería, tecnología y empresa, se asienta sobre los mismos principios que inspiraron a los miembros del consorcio estadounidense MEMPC.
La formación pluridisciplinar en Ingeniería y Empresa, junto con la capacidad para resolver problemas, aseguran a estos profesionales una brillante carrera en cualquier organización que desarrolle grandes proyectos industriales en un entorno internacional....
The Master in Administration and Management of Commercial Businesses and Distribution has an academic value of 60 credits ECTS, including 15 credits that consist of a mo
The Master in Administration and Management of Commercial Businesses and Distribution has an academic value of 60 credits ECTS, including 15 credits that consist of a monitored business project.
Why study this course?
You will have an opportunity to achieve strategic positions in a company, such as General Management, Commercial Management, Marketing Management, Sales Management, Trade Marketing, Key Account Manager, Category Manager, etc.
You will advance in your professional career due to the acquisition of knowledge, concepts, and experiences that will provide you with more confidence and certainty in making decisions that influence the global strategy of the company.
The Master in Management and Business Administration develops the knowledge, skills and competencies to exercise to positions of managerial responsibility and executive.
The Master in Management and Business Administration develops the knowledge, skills and competencies to exercise to positions of responsibility and executive directors. Our master develops in participants oriented entrepreneurship to discover business opportunities that add value to the company.
In agreement with the Pedagogical and Technological University of Colombia
Qualified Registry of the Ministry of National Education of Colombia. Resolution No. 3863 of May 11, 2011
It is aimed at professionals and executive management responsibility who want to strengthen management capabilities and global and inclusive vision to address the increasingly complex and changing challenges of the business world....
Spain, Madrid, Colombia, Bogotá, USA, Miami+ 2 More
The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communicati
The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations.
The programme focuses on firms and other organisations and their relationships with customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management.
The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with a specialization in marketing and management....
The two-year master’s program in Business Administration - Strategy and Management in International Organizations (SMIO) aims to educate future leaders with good judgment
In the two-year master’s program in Business Administration - Strategy and Management in International Organizations (SMIO) we aim to educate future leaders with good judgment, who can analyze complex problems and make well-balanced decisions.
The program combines fundamental academic knowledge (thinking and reasoning) and experiential knowledge (skills) to prepare students to go beyond applying known solutions to known problems.
The learning pillars of the program are research-based knowledge grounded in rich empirical examples, a focus on critical and in-depth analysis, and communication of results. The program combines the depth of a research master with the rich practical examples and casework-intensity of a more practical master. The program courses, therefore, each lay a solid research foundation in the form of articles and books by both classic and contemporary great thinkers. On top of that, each course provides insights into the workings of a number of international organizations (ranging from Starbucks and Apple to The Red Cross) and empirical phenomena (from CSR and outsourcing trends to business development in East Africa). Students then use their research-based foundation to draw connections, define problems and analyze through for example casework and projects. Each course also practices the students’ communication skills in one or more areas, through the writing of argumentative essays, oral presentations, feedback-sessions, debates and café seminars....
One of the strengths of our MBA programmes is the diversity of programme members’ backgrounds and experiences.
In recent years the MBA degree has become the foremost academic qualification for managers. Academics and industrialists alike have recognised the value of the degree in developing staff for the challenges of the rapidly changing business environment. Research has shown that the award of the MBA assists the personal development of managers, as well as benefiting their career and professional life.
One of the strengths of our MBA programmes is the diversity of programme members’ backgrounds and experiences. The range of functional, professional and vocational skills and knowledge that participants bring to the programme allows the lecturing faculty to test the validity of theoretical concepts against a rich background of personal and organisational outlooks....
The Leadership and Change Management programme is a traveler’s guide for frontrunners (change agents and change crews) in organizations. In this specialization, you will
The Leadership and Change Management program is a traveler’s guide for frontrunners (change agents and change crews) in organizations. In this specialization, you will acquire evidence-based knowledge about the complexities of (planned) strategic interventions from multiple perspectives and in various settings including private companies, public organizations, and large-scale institutions.
All of the courses offered in the Leadership and Change Management specialization are taught with both macro (e.g., organizational/institutional) and micro (e.g., individual, behavioral) perspectives on the subject matter. At the same time, you will learn about the complexities of implementing change ‘on the ground’, where plans and standard operating procedures usually provide little help and where leaders rise must to the occasion. By learning project management, rhetoric and political skills, and – last but not least – by becoming comfortable with your personal story, growth, and vision (as ‘reflective practitioner’), you might learn to become that frontrunner (and, thus, ‘leader’) of change....
The International Management specialization prepares you for global management careers by developing your understanding of how the international context affects businesse
The International Management specialization prepares you for global management careers by developing your understanding of how the international context affects businesses and their employees. Due to the increasing globalization of the last decades, the international context now affects all aspects of the business. The International Management specialization combines the latest theory of international management with practical applications.
Under the supervision of world-class researchers and teachers, you will complete advanced international management courses designed to provide a comprehensive understanding of how to manage different parts of a business and how to compete in different contexts. In addition to core courses, you can select from several interdisciplinary electives that will provide the knowledge in areas of personal interest. The program also has a strong practical component. You need to apply the theoretical tools to a practical situation by developing an international expansion strategy for a real company or advise a company on an international management problem. Furthermore, you will work in different group projects to develop soft skills for working in multinational teams....
ESEI’s Master in International Relations and International Business is the right qualification for a graduate looking to excel in global business. Diving into political a
Rise to the challenge and take on a demanding, yet highly rewarding career in international business ESEI’s Master in International Relations and International Business is the right qualification for a graduate looking to excel in global business. Diving into political and economic considerations and examining social affairs, you will learn to analyze and understand the roots and reach of internationalization and its impact on corporations and start-ups.
You will also learn to construct a vision that encompasses the most important facets of foreign trade, and understand the intricacies of building start-ups, expanding corporations, and opening up foreign markets....
The AAG curriculum is designed to motivate and inspire students to think and search for innovative responses to changes in the contemporary societal, business and organis
The Master's Degree in Business Administration, Professional and Managerial Accounting is part of the International program of the University of Bergamo and is organized in two curricula, one taught in Italian and the other one in English:
Economia aziendale, direzione amministrativa e professione (EADAP) [taught in Italian]
Accounting, Accountability and Governance (AAG) [taught in English] that includes, two 'Majors':
Financial Accounting for International Professionals (FAIP)
Sustainability, Accountability, and Governance (SAG)
In order to be admitted to the curriculum taught in English, applicants are required knowledge of English corresponding to level B2, according to the Common European Framework of Reference for Languages (CEFR). Applicants should submit to an individual interview in order to test if they satisfy the admission requirements. For information on how to apply, pre-enrolment form, admission test, and enrolment, please follow the links below:...