Master's Programme in Strategic Communication
Örebro University
Key Information
Campus location
Örebro, Sweden
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
SEK 48,041 *
Application deadline
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Earliest start date
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* first instalment: : 48041 SEK, Total fee: 96000 SEK
Scholarships
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Introduction
The Master’s Programme in Strategic Communication is designed for students with a variety of subject backgrounds within the wide field of communication and focuses on critically understanding and implementing strategic communication and the competencies needed to implement it. By strategic communication, we refer to professional communication aimed at satisfying long-term organizational and community goals.
In the program, the students develop the skills required across the fast-changing media and communications industry, such as mastery of strategic storytelling, content production, and visual design; in-depth understanding of how to use the web and social media for strategic purposes; as well as training in sound research practice, clear and effective writing and critical thinking.
The program is comprised of two interrelated themes which run over two semesters. One is oriented to research and critical thinking regarding organizational and strategic communication, the other to the development of a set of communicative skills related to professional working life.
During the first semester, perspectives on communication and the media related to the understanding of contemporary organizations’ strategic communication in society are introduced, including critical approaches. The students then work with content and management in the context of producing a branding assignment from a target audience perspective. Thereafter, a multimodal approach to visual communication is explored. Finally, theories and research about the role of social media in society from a strategic communication perspective are presented.
During the second semester, students apply and integrate technical and communications skills developed in previous modules to create an online strategic campaign for an organization or company. Thereafter, research methods and approaches are presented which are then applied in the upcoming thesis. The final independent thesis project consists of the students’ conducting a complete scientific study in line with media and communication studies and ethical guidelines.
Throughout the program, students work individually, in pairs, as well as in a team. The program assumes and promotes creative learning through "trial and error," independence, and responsibility.
The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.
Admissions
Curriculum
Program Content
The one-year Master's program in Strategic Communication comprises 60 credits and leads to a Master's degree with Media and Communications Studies as the main field of study. The program opens with the course Strategic communication - theories, practices, and critiques, 30 credits, which includes theoretical and practical skills training within strategic communication. The course Strategic communication - in-depth projects, 30 credits, concludes the program and contains specialized studies, including an independent project of 15 credits.
Rankings
Örebro University in rankings
Örebro University is on several ranking lists made by different organizations. These rankings compare universities with respect to research and education, among other things. Below are some of the rankings where Örebro University is included.
Örebro University in Times Higher Education rankings
For several consecutive years, Örebro University has come out strong in a number of Times Higher Education (THE) world rankings.
Örebro University on Shanghai ranking
Academic Ranking of World Universities (ARWU), also known as the Shanghai ranking, has ranked the world’s top universities since 2003. Since 2009, ShanghaiRanking Consultancy is the official publisher of the ranking.
Scholarships and Funding
Career Opportunities
Career
There are many career paths for our students. There is a wide demand for the kinds of skills offered by the program among communications firms, in marketing, evaluation, Public Relations, NGOs, advertising, and government institutions, as well as for freelance workers and entrepreneurship. Our alumni students showcase this professional breadth and there is generally a high employment rate for our students.