The MSc in Marketing (Sivilmarkedsfï¿½rer) are the last two years of an integrated 5-year program in Marketing and Management. The bachelor phase, the first three years of the program, is taught in Norwegian. The master phase, the last two years, is taught in English. Program focus Marketing is the company function charged with defining customer targets and the ultimate method of satisfying their needs and demands competitively and profitably. Companies must perform well if they are to remain in the increasing rivaling global marketplace. The key to profitable company performance is to know and to satisfy target customers with competitively superior offers. The marketer's basic skill lies in influencing the level, timing, and composition of demand for a product, service, organization, place, person, idea or some form of information.
The MSc in Marketing provides a rigorous academic program aimed at providing students with the mentioned skills. The overall objective of the Master of Science in marketing is to give the students the opportunity to understand and apply the theories, principles, models and techniques within the different areas of marketing. Marketing has its roots in economic, sociologic and psychological theoretical frameworks as well as the discipline has developed its own theories. The courses provide a thorough grounding in the central theories and research traditions in the marketing discipline.
Through the courses the students develop both a critical view of the literature and an understanding of how the theories apply to practical marketing problems. Together this provides the students with a solid basis for a creative execution of theories and principles in their marketing career. About the program The Master of Science in Marketing program provides you with both a deep and broad insight in the marketing discipline combined with a management platform.
This rigorous academic program is aiming at students pursuing or planning to pursue a career in marketing either as a marketing manager, marketing consultant, or a marketing analyst. In order to qualify for such positions is not enough to have knowledge about and understand introductory marketing, it also important to understand the underlying theories of models and techniques in order to judge when the models and techniques are appropriate. Program Structure In the Master of Science in Marketing program students choose all their 10 courses in their area of specialization. 5 courses are of the advanced level.The program culminates in the MSc thesis, which enables the student to pursue in depth a particular area of interest and develop a personal understanding of a leading edge issue in the field of specialization.*
A set of common courses in economics, research design, and research methods provide a substantive and methodological foundation in all specializations. They are typically taken in first year of the program. Students in the two year MSc program take 30 ECTC credits Common Courses (equals 5 courses). Four of these courses are mandatory. Students can choose one course, depending on their background and/or interests.
Students in the one year MSc-program for Sivilï¿½konom and Sivilmarkedsfï¿½rer degree holders take 6 credits Common Courses.*
The Master of Science in Marketing program is a specialized MSc-programs. This means that all of the specialization courses offered are concentrated around the field of marketing.You will choose 10 courses within your major, 5 of these courses are specialization courses and 5 courses are advanced courses. Specialization courses provide a first introduction in the area of specialization and are typically taken in the first year of the program.
Examples of Specialization courses:
International Marketing Management
Pricing Strategies and Tactics
Customer Relationship Management
Marketing Channel Management
Advanced specialization courses go more in-depth into a specialization issue and build on specialization courses and are typically taken in the second year of the program.
Examples of Advanced Specialization courses:
Advanced Research Topics in Marketing
Globalization and Marketing
Strategic Issues in Marketing
Strategic Marketing Alliances
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