Master in Creative Market Communications Management

Croatia, as well as other European countries, has the highest demand for digital talents in STEM and STEAM. This includes engineers, mathematicians, physicists, data analysts, cybersecurity experts, but also all those who are skilled in applying creative knowledge in the digital sphere of multimedia production or game development, for which Algebra has recently launched new study programmes.

Algebra University values diversity and actively seeks students from different backgrounds and nationalities to enrich the campus culture and broaden their horizons. Applicants from all around the world would be expected to meet the standards of academic excellence that include skills such as critical thinking, creativity, adaptability, teamwork, leadership and others relevant in today’s world. Study in Croatia, excel at Algebra.

First year

Semester 1

• Presentation design elements
• Innovative project 1 - Product or services ideation and planning
• Integrated marketing communications
• Idea management
• Creative processes management
• Leadership
• Multiculturalism and identity

Semester 2

• Branding 1 - Corporate and personal identity
• Digital consumer behavior
• Innovative project 2 - Product or services development
• Creative economy
• Creative methods and techniques
• Visual storytelling
• Ideation in photography
• Business ethics

Second year

Semester 3

• Branding 2 - Product Identity
• Aesthetics and design theory
• Innovative Project 3 - Go to market strategies
• Design research and methodology
• Psychology of user experience design
• Visual interactive media
• Ideation in film and video
• Interpretation and management of cultural heritage

Semester 4

• Final thesis
• Sustainable development design
• Project management in creative industries

Algebra University College is ranked 1st in Croatia with respect to the overall quality of the programmes and HEI according to the National Agency for Science and Higher Education and is the best education organization in the world among 3200 organizations as evaluated by Microsoft in 2014. Algebra is a co-founder of the Leading Learning Partners Association (LLPA) recognized as the winner of 2020 Microsoft Learning Partner of the Year.

The only institution in Croatia that has met the quality requirements of the NVAO.

General learning outcomes

1. Analyze and solve problems of applying, finishing, and new implementing existing visual content in a wider business context and supporting appropriate solutions using creative and critical thinking techniques.
2. Perform a more demanding market project by following a set of requirements and standards and applying modern technologies, tools, and methodologies.
3. Adapt the way of thinking and elaborate visual content by form, functionality, usage, and platform of utilization.
4. Recognize the need, and then prepare a blueprint for intellectual property protection and develop activities to strengthen the brand identity as well as the complete idea behind the visual content.
5. Approach the new trends and development of technologies and materials in a structured manner that ensures independence, a logical approach to problem-solving, and creating visual solutions that go beyond the known and customary ways.
6. Carry out a product or a motif through stylistic and psychological postulates and ensure further visual development of the idea to support its goal and improve market perception.

Specific learning outcomes

1. Introduce solutions through the use of three-dimensional visualization and animation to ensure an optimized and faster process of making visual content in relation to twodimensional vector or raster techniques.
2. Analytically synthesize data, recognizing trends and messages in order to use examples of market communications to communicate the applicable marketing solutions.
3. Evaluate the entrepreneurial idea and propose adequate business and organizational conditions for its realization in the field of creative and cultural industries.
4. Shape and create complex audio-video content, that includes special effects and animations, using digital tools and following the script, storyboard, and framing.
5. Optimize your idea or a message according to the needs of the user, brand, and expected communication effect by respecting the specifics of digital communication channels and platforms.
6. Conceptualize and create your own portfolio, with optimized protected works and a placement strategy that can dynamically communicate your own work towards achieving the social perception of creators according to their goal or targeted social group.

Examples of jobs we are preparing you for:

1. Creative Director
   The creative director's position is indispensable in advertising, media, publishing, and every other industry that requires the visual design of creative concepts. A creative director is a key person in creating integrated marketing campaigns, equally skilled in dealing with textual and visual content.
2. Marketing Director
   This an exceptionally responsible position in which you need to know how to develop a marketing strategy, including various economic indicators; from competitive analysis to detailed budget development and planning. Your decisions will have far-reaching consequences for products and services managed by yourself and beyond them – you are creating consumer trends and affecting the purchasing habits of a large number of people.
3. Client Service Director
   Client relationships are often a crucial element for the success of a company, as well as for the success of any project, service, idea, or product. The person who oversees and manages relationships with clients must possess both negotiating and marketing, but also highly developed organizational abilities. An analytical mind and understanding of human interactions are essential for success in this business.
4. Strategic Planner
   The wider picture is what drives you. Your contribution to the organization consists in the understanding of trends, in a profound analysis of all aspects of business, and ultimately in a courageous, original vision of development which you will be able to discuss and recommend to decision-makers. For your high-quality preparation will often be decisive when making very important business decisions.