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Edith Cowan University Master of Marketing and Innovation Management
Edith Cowan University

Master of Marketing and Innovation Management

Joondalup, Australia

4 Semesters


Full time

Request application deadline

Jul 2024

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Distance Learning, On-Campus


The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Specialisations you can study in this course

One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.

  • Information Systems

  • Professional Internship

  • Project Management

Professional Recognition

Accredited by: Australian Marketing Institute (AMI)

This course is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.

About the School