MSc in Marketing and Creativity
DURATION
18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
MSc in Marketing and Creativity
A strategic and innovative specialisation that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills
- Ranked #4 in the World by QS Masters in Marketing Ranking 2024
- 18-month, dual campus (London and Paris) specialisation, starting each January
- Unique focus on the interface between creativity and analytical thinking in marketing management
- Hands-on 'Not By The Book' teaching approach that incorporates consultancy projects, case studies, creative seminars, social impact projects, class discussions and guest speakers
- Two specialisations tracks: Digital Transformation & Entrepreneurship, and Fashion & Luxury
- Integrated professional experience (direct employment/internship) and a 8-week company consultancy project
Quick Facts
- The World’s 1st Business School (est. 1819)
- 6 ESCP European campuses in Berlin, London, Madrid, Paris, Turin, and Warsaw
- Multi-accredited: AACSB, EQUIS, EFMD MBA, EFMD EMBA, 5 European Higher Ed standards
- Ranked 4th Business School in Europe (FT, 2023)
- A full portfolio: Bachelor, Masters, MBAs, PhDs and Executive Education
- Over 200 research-active professors representing over 33 nationalities
- Over 140+ academic alliances in Europe and the World in 48 countries
- A comprehensive portfolio of 46 programmes: Bachelor, MiM, 27 Specialised Masters, MBA, 2 PhDs, 12 Executive Masters, EMBA, Global EPhD, as well as a custom and open programme offer
- 10,000+ students in degree programmes representing 130 nationalities
- 6,000 Professional-level participants
- 80,000+ active alumni in over 190 countries in the world
Gallery
Ideal Students
Based on January 2023 intake:
- 62 participants
- 24 unique nationalities in class
- Average age: 25 (ranging 22-32)
- Average work experience: 3 years (ranging 1.5-8)
Academic Background:
- Business & Management: 52%
- Marketing & Communications: 28%
- Art & Design: 9%
- Economics & Political Sciences: 3%
- Engineering & Sciences: 3%
- Other: 5%
Admissions
Curriculum
Hands-on Projects
- Creative seminars, including real-life case projects with different companies
- Managing for Social Impact Project (all terms)
- Company Consultancy Project (8 weeks)
- A minimum 4-month-long professional placement (Internship / Direct Employment)
Creativity
- Art & Science of Creativity
- Introduction to Creativity Marketing
- Creative Thinking
- Creative Seminars
- L’Oréal 'Big Picture' Project (optional, upon selection)
Marketing
- Consumers & Consumer Value
- Branding and the Creation of Value
- Integrated Marketing Communications
- Strategic Marketing Plan
- Digital Marketing & Social Media
- Global Issues in Marketing
Managemement
- Managing for Social Impact
- Finance for Marketers
- Statistics for Marketers
- Breakthrough Strategies
Analytics
- Understanding the Marketplace
- Creative Analytics
- Research Methods for Professional Thesis
Specialisation Tracks
Students have a choice of one specialisation track.
Entrepreneurship & Digital Transformation
- Entrepreneurship
- Omnichannel Management
- Leadership & Change Management
Fashion & Luxury
- Creative Branding
- Trends & Innovations
- Omnichannel Management
ADDITIONAL COURSES & DEVELOPMENT OPPORTUNITIES (LONDON & PARIS)
- Communication Skills
- Tech Skills: Excel Workshop
- French Language Lessons (Beginner or Intermediate)
- Creativity Workshops
- Guest Speakers from the Creative Industries
- Career Advice & Workshops
- Networking Events
Rankings
ESCP's MSc in Marketing & Creativity is ranked 4th Worldwide in the QS Master in Marketing Ranking 2024:
- 2nd in the UK
- 2nd in France
- 3rd worldwide for employability
Program Outcome
- Study creativity in business, management and performance, and develop your own cognitive flexibility, fluency of ideas & agility
- Learn how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems
- Get exposed to top employers and build your professional network via multiple practical assignments, seminars and projects throughout the terms
- Benefit from the diverse environment, co-creating your learning experience with over 25 different nationalities in class
- Get ahead of the curve in this fast-changing field by learning about the most up-to-date thinking and practices in marketing
Program Tuition Fee
Career Opportunities
ESCP's MSc in Marketing & Creativity is focused on career progression, our students see excellent employment prospects after graduation, benefitting from a 59% salary increase and €56,000 average starting salary within 6 months of graduation (MMK Class of 2022).
Choosing this Master is a great first step if you are trying to progress within your marketing career by boosting your creativity, or are looking at entering more strategic and innovative, solution-seeking roles, where the combination of creativity and analytics are needed on a daily basis.