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ESIC Business & Marketing School Master in Sports Marketing Management [MDMD]
ESIC Business & Marketing School

Master in Sports Marketing Management [MDMD]

Madrid, Spain

12 Months


Part time

Request application deadline

Oct 2024

EUR 16,000 / per year *


* Final call price: 10/2023 €15,800


The Master in Sports Marketing Management is taught on the ESIC Business & Marketing School campus in Madrid. Our campus opened in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, a gym, a mindfulness room, a cafeteria and much more. Our classrooms are full of master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But, above all, it is the perfect place to live in the present and build the future.

  • Duration: 12 months
  • Spanish Language


  1. You will identify new opportunities for brand value development through critical and differential analysis of the sports, consumer and fan environment, stakeholders, competitors and trends in the sports industry.
  2. You will design innovative Marketing strategies for a growing sports industry in the context of a global and digitized market and economy.
  3. You will learn to plan, budget, implement and control the annual marketing plan, also allowing you to measure its impact on the economic-financial and social goals of the brand/company/sports organization and/or the sports environment.
  4. You will be the defender and manager of the prestige and social reputation of the brand, both corporate and personal and/or product before the set of decisions and functions of the company in a global and digitized market.
  5. You will face and solve complex situations in a systematic, critical and creative way in changing, diverse and global environments.
  6. You will identify opportunities through technology, digitization, data and digital tools for marketing and communication management.
  7. You will make decisions and act ethically by applying high standards of respect for human values, cultural diversity and sustainability.




Program Outcome

Scholarships and Funding

Ideal Students

Career Opportunities


About the School