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Hull University Business School MSc Advertising and Marketing
Hull University Business School

MSc Advertising and Marketing

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Introduction

This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to overcome potential tensions between the creative and the practical to produce innovative solutions that meet budgets and timescales.

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