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Hull University Business School MSc Marketing Management
Hull University Business School

MSc Marketing Management

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Introduction

This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals.

You are introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

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