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ICN Business School MSc in Marketing & Innovation
ICN Business School

MSc in Marketing & Innovation

Berlin, Germany

4 Semesters


Full time

30 Jun 2024

Sep 2024

EUR 14,000 / per year *


* tuition fees are approximate and change every year


The objective of the MSc Brand and Marketing Management is to provide you with an overview of innovation marketing and the tools needed to boost creativity and translate your ideas into products and services. With the current evolution of the markets and the digitalization of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.

This specialization aims to teach you how to manage all the phases of the development of new products and services: strategy, elaboration of the innovation through design thinking, prototyping of the innovation, legal protection, launch on the market, and follow-up of the client on physical and digital platforms.

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