Keystone logo
LUT University Master's Programme in International Marketing Management
LUT University

Master's Programme in International Marketing Management

Lappeenranta, Finland

2 Years


Full time

15 Oct 2024*

Sep 2025

EUR 13,500 / per year **


* early admission 15 October–15 November 2023 regular admission 1 December 2023–17 January 2024

** annual tuition for non-EU/EEA students


Global markets are characterized by high levels of uncertainty. In addition, the trend of digitalization is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competencies of today's marketing managers.

In this Master's program, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business, and value creation in a rapidly changing world. The curriculum of this EFMD-accredited program is carefully designed to carry strong career-building potential.

During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments, and role-playing. You will develop a creative, customer-focused, and data-driven approach to solving business problems.

The curriculum of this Master's program covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills, and company feedback. About 80% of the program's Master's theses are based on real-life business problems.


Scholarships and Funding


Program Outcome

Program Tuition Fee

Career Opportunities


About the School