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Pacific Lutheran University Master of Science in Marketing Analytics
Pacific Lutheran University

Master of Science in Marketing Analytics

Tacoma, USA

9 Months


Full time

01 Jul 2024

Sep 2024

USD 1,104 / per credit *

Blended, Distance Learning

* $39,744 for the entire program


The Master of Science in Marketing Analytics (MSMA) at Pacific Lutheran University is designed to equip professionals from diverse backgrounds with the tools they need to develop a career in marketing analytics. This can be completed in just nine months or over 21 months.

The MSMA is a STEM-designated program that blends quantitative rigour and qualitative richness. This degree program emphasizes the application of exploratory and measurable research through client projects, effectively preparing students for a seamless transition into fulfilling careers.

The program offers two options: a fully online track and a hybrid track, the latter of which includes some on-campus classes.

  • The online track offers synchronous and live online lectures with active class interaction during non-working hours. Additional asynchronous class materials and activities will be arranged. Students have the flexibility to attend classes from the comfort of their homes or any location, all while benefiting from personal, individualized interaction and support from faculty and staff.
  • Students on the hybrid track follow the same curriculum and enrol in many of the same online classes as students on the online track. In addition, students will participate in at least one course per term that will be held on the PLU campus in a traditional classroom setting.

International students on the hybrid track are eligible for F-1 or J-1 visa support if they complete the program in 9 months. If they opt for the 21-month program, they are eligible for F-1 or J-1 visa support only in the second year.


Program Outcome

Ideal Students

Career Opportunities

About the School