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Politécnico de Portalegre Master in Digital Identity Design
Politécnico de Portalegre

Master in Digital Identity Design

Portalegre, Portugal

4 Semesters

Portuguese

Full time

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Oct 2024

EUR 1,000 / per year

On-Campus

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Introduction

This Master's program aims to enable students to develop projects in the universe of creating the image and communicating the identity of companies, organizations and products. The strategies of the brands, the concepts and the means involved in the relations between the different actors are going through a period of accelerated transformation, partly forced by the evolution and ubiquity of digital media.

It is in this sense that the intention is to develop competences applicable to the current identity and communication projects of the brands and to provide specialized training to face the demands of the market and society, following a renewing perspective, combining knowledge of design, multimedia animation, management of brands and communications on digital networks, interactions between individuals, organizations and products, with a special focus on the local business fabric, rich in endogenous products and close relationships.

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