Master in Branding
Milan, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
Introduction
The ultimate branding educational experience: the major brand consultancy firms globally united into an immersive academic program.
Branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environment. Cross disciplines and cross countries.
Course leader: Elena Sacco
Elena Sacco has worked for years in Milan, Paris, London and Geneva for international branding and communication consultancies (Publicis Group, WPP, Young & Rubicam brands, Landor, Wunderman Thompson) and as Studio Sacco in Milan supporting companies with her team in the creation, positioning and management of their brands to drive business results, often involved as temporary director. She has signed international branding projects for companies such as P&G, Marazzi Group, Azimut Yachts, Jacuzzi, Barilla, Giorgio Armani, Natuzzi, Atkinsons, Wella, Lancome, among others. In recent years Elena has held various positions in major companies, guiding them in the growth and development of their brands, such as: Brand and Marketing Director of BELLAVITA - the first WELLNESS VILLAGE in ITALY - ; Communication Director of BOSCOLO HOTELS - Marriott membership; Brand and Marketing Director of Milanosport - COMUNE DI MILANO; Director of the School of Communication (bachelor, master, short) of the IED obtaining for 3 years under her direction the title of BEST ITALIAN CREATIVE SCHOOL; Global ALUMNI Director of the European Institute of Design. Since 2023 Elena has joined the RAFFLES International Institute of Design as Director of Strategy, Business and Relations and is currently also President of the FONDAZIONE DUDE; juror in various competitions and awards such as UNA, ITALIA CHE COMUNICA, UNICOM, RE.Start and board member for Dude Agency, Opificio137 and GOLF CLUB VILLA CAROLINA. Elena has taught at Politecnico di Milano, ISTUD and IED. Elena is the author of BRAND REVOLUTION and THE INSIGHT - Edizioni Lupetti.
Course Location and Experience
One of the focal points of this course is to create a professional that is able to communicate with all kinds of targets, in every corner of the world, cross disciplines and cross markets. Classes will be held mainly in Milan on the Raffles campus but also within companies and consulting firms.
In addiction we created the branding focus Asia module, where students will have the opportunity to live a full time experience in our Singapore campus, being in contact with the Asian market and learn how to work with the local brands and branding agencies. Hosted by an international Branding Agency the students will work together with professionals at an immersive project work with a local client and will attend classes by asian firms.
Visiting & Experience:
REDBULL Headquarter, Dolce & Gabbana Headquarter, EssilorLuxottica Design Lab, Persol and Vogue Eyewear Headquarter, Lonsdale Singapore Headquarter, CBA Milano Headquarter among the others.
Partner:
Professional Opportunities:
The Master's program will provide the student with the skills needed to start their careers in the roles of: Brand director, Brand manager, Brand strategist, Brand advisor, Brand consultant, Brand designer, Designer manager, Strategic designer.
Ideal Students
The Master is aimed at graduates (3 years/undergraduate) who have already started working and recent graduates who intend to become entrepreneurs, managers or consultants in the branding world. The ideal candidate is an inquisitive person, passionate about brands, who is looking for an international curriculum to boost a career in the world of strategic marketing and branding.
Career Opportunities
The Master's program will provide the students with the skills needed to start their careers in the roles of Brand director, Brand manager, Brand strategist, Brand advisor, Brand consultant, Brand designer, Designer manager, and Strategic designer.
Curriculum
The course includes the following topics:
- Brand analysis
- Brand strategy & innovation
- Brand identity and design
- Brand communication
- Branding focus Asia
- Branding project work
Master's degree students will be able to manage the brand aspects from the creation to the development and management;
Adopt business development strategies and methodologies from the major leading consultancy firms, both as an entrepreneur and as a consultant;
Develop and drive the brand expression across identity, communication and activations; operate in the branding market with a strategic innovative vision, to innovate branding models according to design methodologies all over the world.
Classes will take place in Milano, where branding professionals from all over the world will join the students to work together; during the year the class will have the possibility to expand branding knowledge meetings in the Singapore campus Asian consultancy firms.
Admissions
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.