Keystone logo
SDA Bocconi Master in Fashion, Experience & Design Management - MAFED
SDA Bocconi

Master in Fashion, Experience & Design Management - MAFED

Milan, Italy

1 Years


Full time

Request application deadline

Jan 2025

EUR 36,000 *


* to be paid in four installments


Add More Value to Creativity.

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with the most solid management skills to work in highly creative industries, where the value of unlimited imagination needs to be combined with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, new managerial tools, and rigorous KPIs.

Why choose us?

Build a Solid Career in a Fast-Moving Business World

The program’s structure is highly interdisciplinary. At the end of the program you will have a solid understanding of business planning, marketing, supply chain, finance, accounting, and control tools, and you will be able to apply the advanced product, brand, sales, and retail management techniques in a fast-moving and global business environment.

A Network of Relevant Partnerships

Our partners are companies that represent the excellence of the Italian lifestyle, well-renewed at the worldwide level, and they share with our students their philosophy and business culture. The main partner is Fondazione Altagamma, which contributes to business testimonials and seminars on key issues that greatly enrich the overall MAFED experience. Yoox Net-A-Porter is our technical partner, supporting the program for the sessions on digital strategy and e-commerce.

World-Class Faculty

MAFED faculty is composed of top scholars in the field, who are well known at the worldwide level for their talks and top-notch research, developed in collaboration with the leading companies in these sectors.

Top Guest Speakers

You will enhance your skills through the opportunity to systematically interact with more than 30 top managers from Fashion, Design, Experiences, and Digital companies, participating in classes as guest speakers and delivering business cases to be jointly discussed.

We Care About Your Professional Future

MAFED supports you also in preparing your career development with the Career Development Center, a dynamic meeting point for cultures and opportunities that offers you advice and dedicated services.

Italian Excellence

International Environment in Milan, Italy

You will be exposed to a unique international environment that makes learning a process of exploring differences and celebrating diversity. You will be able to take part in globally recognized events that attract Milan visitors from all over the world, like the Milan Fashion Weeks and the Design Week.

Direct Brand and In-Company Experience

Participants will have the unique chance to directly experience brands in stores, showrooms, events, and trade fairs, by “seeing and touching” the product where it is originally made, through a broad array of different company visits.

Field Projects

You will have the opportunity to spend two months working on field projects directly delivered by top international Fashion and Design Companies to practically apply the tools learned in class and discuss them with your academic and professional advisors.

Ideal Students


Scholarships and Funding



Program Tuition Fee

Career Opportunities


Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School