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Universidad de Cádiz Master in Digital and Social Marketing Management
Universidad de Cádiz

Master in Digital and Social Marketing Management

Jerez, Spain

9 Months

Spanish

Full time

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EUR 13 / per credit *

On-Campus

* 13.68 EUR - price per credit

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Introduction

This University Master's Degree trains students in the domain of useful techniques for planning and managing their own Digital Marketing strategies, both applied to companies (especially SMEs) and in institutions and non-profit organizations. The contents cover aspects such as Internet business, market research, statistics and web analytics, strategic marketing, Internet branding, reputation, Internet presence and improvement of conversions, viral marketing, mobile, blended, strategy and management of social networks. , Internet advertising, e-commerce, digital marketing for non-profit organizations and SEO, among others.

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