The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture.

As globalization eradicates borders and digitalization prompts industries and societies to form closer and more fluid networks, a management mindset is becoming increasingly valuable, regardless of discipline. Musicians want to strategically plan releases, pharmacists need to consider entering foreign markets, and doctors are asked to manage budgets. In this market, experts are those who combine in-depth knowledge of their industry with intercultural leadership skills, an understanding of organizational processes, and the ability to think economically, dynamically and based on solutions. If you want to become one of these experts but did not gain specialized economic expertise through your Bachelor’s study program, the Master’s program in International Management (M.A.) (for Non-Business Graduates) will provide you with the knowledge and skills you need.

In the Entrepreneurship Master you will be trained to become a business manager: Whether you want to found, develop or establish a successful start-up. From the first business idea to the mature business plan, you will develop business models in practical projects and thus be optimally prepared for entering the start-up ecosystem. The Entrepreneurship Institute@ISM actively advises and supports you in the start-up process and in applying for public funding.

As a student of the Double Master's Programme in European Studies, you benefit from the expertise of two top universities. You spend one year studying at Maastricht University in the Netherlands and one year at the University of Cologne and will graduate with two master’s degrees: a Master of Science in European Studies from Maastricht University and a Master of Arts in Political Science from the University of Cologne.