Truly understanding your customers is key to any business success! With our program, we will help you build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation. Our ‘theory meets practice’ approach means that you will learn about the latest scientific evidence while also applying your knowledge when working on real-life projects, developing your own marketing campaigns, and interacting with business professionals to prepare for your own career.

How can you market a product so effectively that its target group simply can't shake the thought of it? What's the best way to position a product in new markets? The International Marketing concentration on the International Business master's program will prepare you for a successful, international career in the field of marketing. You will receive in-depth teaching on the topics of market research, communication and sales, exploring some of the challenges posed by globalized markets and the digital world.