Accredited by the International Accreditation Council for Business Education (IACBE), Campbellsville University's online Master of Arts in Sport Management program delivers the skills you need to succeed in a variety of leadership careers in sports. Choose from emphases in sports administration and sports marketing.

The aim of the program is to provide students with a solid knowledge in management and business administration, to develop an ethically responsible personality with creative and entrepreneurial skills that enable the graduate to evaluate and predict national and international business environment, develop innovative activities in sports and leisure organizations, carry out applied research projects in tourism and sports sectors, and apply research findings in daily organizational activities and strategic decision making.

With the Strategic Sports Management Master's program, you train yourself for taking on management positions in the sports sector, a global growth market with above-average growth potential. The basis of the practice-oriented Master's program in sports management is a sound theoretical management basis and its practical application to the sports industry. The focus is on the global future topics in sports as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health, and tourism, as well as consulting.

Upon successful completion of the study program students receive an international private Master of Arts (MA) in Sports Management degree awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

Accredited by the International Accreditation Council for Business Education (IACBE), Campbellsville University's online Master of Arts in Sport Management program delivers the skills you need to succeed in a variety of leadership careers in sports. Choose from emphases in sports administration and sports marketing.

Our students learn from full-time faculty and sport industry professionals who understand the real-life issues and challenges the profession faces today. Our faculty bring their experience to the class, giving our students the insight they need to compete and thrive after they graduate.

Whether you’re a professional personal trainer, a seasoned coach or a team manager, you’ve earned practical experience in sports and sport administration.

Graduates of the Master of Arts in Sports Administration program are well suited for a wide swath of occupations within the industry including management, marketing, coaching, facilities management, analytics, sales, event planning, and a range of public relations and broadcasting categories. The 30=credit hour program can be completed in one year beginning in the fall term and culminating in a summer internship. Full-time students attend two full days of class per week. This face-to-face program is ideal for regional, international, and veteran students. The program is composed of eight 3-hour courses and one 6-hour internship. MASA Graduate Students are expected to earn a minimum grade of B- or better for a course to count toward the major. Students are allowed only one grade of C+ or C to count towards graduation. A student will be allowed to retake only one class in which a grade below a B- has been received. In addition, a 3.0 cumulative GPA is required for graduation with a master’s degree.