This course enables students to develop the following skills: how to elaborate a communication and advertising plan for a product, how to conceive and implement a communication strategy for a company, and how to negotiate with foreign partners, suppliers and customers.

The Master of Science in International Negotiation & Business Development is designed to give students the skills and techniques to enable them to understand and operate in a global business environment and to progress in their careers. Today, virtually everything we do in life involving people includes negotiation. Successful negotiation does not necessarily mean that one party wins and the other loses: a good negotiator will work for a win-win scenario because he or she is able to see the bigger picture and understand what motivates the other party. Contributing to a positive image of the other party and conceding a win can also be beneficial in building stronger professional relationships and closing better deals.

This course teaches several valuable skills for those who wish to participate in a company’s international development, from creating and exporting products to undertaking business negotiations with foreign partners and authorities, particularly where these concern marketing. The course is intended for students who already have a good command of two modern languages in addition to their native language and a good knowledge of the world of international business.