A masters degree in service design, also referred to as master in design for service, teaches students intending to join the service industry the necessary skills to succeed. Service designing entails the learning of a service’s organization with the main goal of learning the processes involved being the improvement of the quality and the client’s satisfaction. The importance of making a service competitive cannot be overemphasized. The businesses do service improvement by comparing their services with services from firms in the same industry.

A masters degree in service design focuses on making the service as user friendly as possible; the functionality of the service is also improved. Even though the masters program is relatively new, the concepts it relies on were initially used in marketing and in management. The master program is focused on increasing the capacity of communication. Graduates of the program should expect to find work in creative and design companies as managers of design and innovation departments.

The program also insists on fieldwork and workshops because they are considered stimulating for the students and offer them the hands-on experience that prepares them for the real business environment. Before undertaking a masters degree in service design, the students are expected to learn how to think like a designer and to take some classes in culture in order to be able to apply their studies to practical real life situations.