Data is the resource of the 21st century, and the quest for harnessing its economic and social potential calls for an increasing number of specialists and managers who not only have solid technical, analytical, and AI know-how but are also able to apply them as creative entrepreneurs. The ability to recognize relationships in large data sets and to unleash their value with the help of Data Science and Artificial Intelligence is increasingly becoming a key competence that companies and organisations are eager to acquire, resulting in strong demand for talented experts who can harness this potential to best effect. The multidisciplinary Master's programme prepares its students for the challenges they will face as specialists and managers in the digital economy. As data scientists with strong applied skills, they will have a wide range of career options in SMEs, corporations, public institutions and non-profit organisations.