The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

In today’s data-driven world, organizations of all types are using data to drive strategy, make critical decisions, and solve problems. Data scientists are in great demand—Glassdoor ranks data scientist as one of the top three Best Jobs, and the field is expected to grow more than 30 percent over the next decade.

Drawing on statistics, computer science, and mathematics, the Master of Science in Data Science focuses on the effective use of a vast array of information drawn from the natural and social sciences. Because of the interdisciplinary nature of the curriculum and unique access to collaborative outside agencies and organizations, the program offers a rich, hands-on experience.

This cutting-edge program empowers students to tackle meaningful policy challenges using analytics. Students graduate with the expertise to be data-driven decision-makers and policy leaders in both the public and private sector.

An MS in analytics is ideal for professionals who want to apply data insights to make a real difference for their organizations. In the program, you’ll learn how to use evidence-based data gathering, data modeling, and quantitative analysis to help businesses make informed decisions and gain competitive advantages.

Embark on a year-long journey with Quantic's Master of Science in Business Analytics (MSBA) program. Fully online with optional in-person opportunities, this program combines rigorous analytics training with business strategy, projects, and professional networking, setting the stage for a transformative educational experience. Upon graduation, you'll be equipped with the expertise to drive decision-making, and strategic growth, and lead in the competitive world of business analytics.

Administered jointly through the Department of Computer Science and the Department of Engineering Management & Systems Engineering, the Master of Science in Data Analytics aims to address the growing demand for professionals skilled in big data and data analytics in government, industry and research organizations.