The course aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society; thus, the program aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

Our MSc Marketing at Cork University Business School will give you the specialized skills and knowledge to become a successful marketing leader. The one-year program enhances employability by developing your ability to contribute to the real needs of the marketing and business community.

Structured to simulate the dynamic work environment, the MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.

DCU’s MSc in Public Relations and Strategic Communications, accredited by the Public Relations Institute of Ireland, offers expert-led training in PR theory and practice. Gain insights into social media, corporate social responsibility, and digital trends, preparing you for success in the evolving communications landscape.

Our MSc Management & Marketing program is a one-year degree program designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the program include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media, and Business Ethics, among others.

DCU's MSc in Digital Marketing equips you with skills in PPC, SEO, content marketing, social media, web development, and data analysis. Gain real-world experience through a six-month practicum, managing a client’s digital marketing. Benefit from industry-aligned content and expert-led curriculum.

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students with one-to-one contact with supervisors and lecturers.

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.