IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets.

Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges which are posed to students by companies.

The environment at IPAM Lisbon and IPAM Porto is one of professionalism, competence and determination. The students are true Marketing Managers when starting or developing their career.


Founded in 1984, it is the oldest and largest school of marketing in Portugal and has trained over 9,000 students in its 31 years of existence.

It was one of the first Portuguese institutions of higher education to be assessed by the European University Association, the most important association in the sector.

During the 1990s, IPAM sees remarkable growth. It develops a very close relationship with the business market, its courses receive recognition from the Portuguese government, it holds its 1st Congress of Marketing Professionals and launches the only scientific journal specialised in Marketing to this day. After the year 2000, IPAM holds the largest management simulator at the national level, it fully integrates all of its academic programmes within the framework of the Bologna Process and welcomes the illustrious Philip Kotler and Tom Peters in inaugural lessons for the academic year.

Since 2015, IPAM has been part of Laureate International Universities, the largest global group of higher education, whose mission is to offer higher education with a multicultural focus. Founded in 1988, Laureate has over 70 institutions in 25 countries and is also available online, with over a million students and more than 70 thousand collaborators.


Laureate International Universities is the largest global group of higher education, offering access to quality education focused on student results.

  • 25 countries and online
  • Over 1 000 000 students
  • More than 70 institutions

The Universities that comprise the Laureate network offer Bachelor’s, Master’s, Doctoral and Post-Graduate courses in areas such as Business, Engineering, Hotel Management, Law, Architecture, Arts, and Medicine, amongst others.

Laureate aims to help its students reach their potential and achieve their personal and professional objectives. It brings to its universities and to its students' global insight with a local perspective, creating a truly multicultural career-oriented learning experience.


A student-centred teaching model, which aims at preparing students for a global world through the acquisition of knowledge and the development of skills which will enhance their employability anywhere the world.

At IPAM, throughout the years a pedagogical model that combines classroom activities, technology and a link to the market has been developed.

During these classroom activities, the instruction is given in the more conventional model but with innovative pedagogical methodologies (case studies, theatre, role-playing, group work, tutorial sessions or simulations). Instruction in a blended-learning environment is aided by new technologies (moodle, networking, forums, chats, video conferencing).

Finally, instruction in a market environment is carried out outdoors (business and opening-days, classes in companies, working visits, traineeships, workshops or conferences).

IPAM's innovative and differentiating academic model is thus based on 2 key pillars:

  • Link to business
  • International experience

IPAM Lisbon


IPAM campus located in Lisbon and Oporto are prepared to offer students a unique academic experience and to enhance their academic success.

Open 24h/day, 365 days a year.

  • Study areas and communal spaces which intend to stimulate teamwork and foster university integration: Class Rooms | Labs | Auditorium| Library | Study Rooms | Outdoor Lounge
  • Services which aim at facilitating the students’ daily lives: Food Court | Copy Centre| Students Services | Virtual Campus | Free Wi-Fi


Programs taught in:
  • English
  • Portuguese

This school also offers:



The Master in Management Design encompasses the entire strategic and operational process within a business organization as a way to tailor offers tailored to the needs of ... [+]

Master degree developed in partnership with IADE - Creative University.

Design Management is an activity that has as main objective the good incorporation of the design in the companies, adding areas of knowledge of the design and the management. Ability to design and plan creative processes in the research, analysis, conceptualization and execution phases, are key competences of a design manager, which translates into concrete results achieved by companies in the market.

The Master in Management Design encompasses the entire strategic and operational process within a business organization as a way to tailor offers tailored to the needs of consumers.


Throughout the master's degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and the possibility of internships.... [-]

Portugal Lisbon Porto
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4 semesters
Read more in English

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. ... [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]

Portugal Lisbon Porto
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4 semesters
Read more in English

IPAM - The Marketing School

Location address
Quinta do Bom Nome,
Estr. da Correia 53
1500-210 Lisboa

Lisbon, Lisbon, PT
Location address
Rua Manuel Pinto de Azevedo, 748
4100-320 Porto

Porto, Porto District, PT